hello mam, i am a student of computer science engineering 2 year and i wants to start a e commerce business and also due to lack of experience i need a guide so that i can do this so,please help me if possible .thank you
First you need to secure a domain name for your website. Then find a hosting service. You will want to create content for your website that is easily read and used by potential customers. If you have set prices for your services, it is best to be transparent about them. If your fees are individually based, then state that. Explain your expertise and success in the business on your “About” page. Be sure to have a “Contact” page with your information so clients can get in touch. Once your website is ready, all you have to do is market it.
You set the number of codes that you’d like, in this case we’ll make it 20 and hit create. You’ll see it shows in progress here, but normally it only takes a couple of minutes or less. If I refresh now, you’ll see that they’re ready to download, so if we download those, it’ll create a zip file.
When you find things to sell on Amazon, you list them on a shared product page, label them and send them off to an Amazon FBA warehouse where they store the product and then package and ship it when the item sells. Keep reading for details on how this works.
While the majority of sellers utilizing the Taobao website are smaller merchants, Alibaba also has a dedicated space for larger retailers. Tmall is the e-commerce site owned and operated by Alibaba that caters to well-known brands, including Gap (GPS), Nike (NKE) and Apple (AAPL). Even though Tmall has a fraction of the number of active sellers listed on Taobao, Alibaba is able to generate revenue from deposits, annual user fees and sales commissions charged to retailers utilizing the site.
Amazon does not reveal much about its marketing approach in its annual reports, but there seems to be a focus on online marketing channels. Amazon (2011) states “we direct customers to our websites primarily through a number of targeted online marketing channels, such as our Associates program, sponsored search, portal advertising, email marketing campaigns, and other initiatives”. These other initiatives may include outdoor and TV advertising, but they are not mentioned specifically. In this statement they also highlight the importance of customer loyalty tools. They say: “while costs associated with free shipping are not included in marketing expense, we view free shipping offers and Amazon Prime as effective worldwide marketing tools, and intend to continue offering them indefinitely”.
As well as this Marcus (2004) describes how Amazon used the personalisation enabled through technology to reach out to a difficult to reach market which Bezos originally called ‘the hard middle’. Bezos’s view was that it was easy to reach 10 people (you called them on the phone) or the ten million people who bought the most popular products (you placed a superbowl ad), but more difficult to reach those in between. The search facilities in the search engine and on the Amazon site, together with its product recommendation features meant that Amazon could connect its products with the interests of these people.
This is essentially gambling on the popularity of certain domains in the hope that someone will be willing to pay you a large sum of money for it. You might as well go buy a lottery ticket (not really though).
Amazon have created their own internal experimentation platform called a “Weblab” that they use to evaluate improvements to our websites and products. In 2013, they ran 1,976 Weblabs worldwide, up from 1,092 in 2012, and 546 in 2011. Now many companies use AB testing, but this shows the scale of testing at Amazon.
If you already make something yourself, then you know what you’re going to sell on Amazon. Your biggest challenges are understanding Amazon’s seller fees for handmade goods to make sure you can sell your products profitably and keeping up with production in the lucky event that your product is a hit.
In Amazon warehouses, employees are monitored by sophisticated electronic systems to ensure they are packing enough boxes every hour. (Amazon came under fire in 2011 when workers in an eastern Pennsylvania warehouse toiled in more than 100-degree heat with ambulances waiting outside, taking away laborers as they fell. After an investigation by the local newspaper, the company installed air-conditioning.)
This is the Amazon Marketplace, where anybody can sell just about anything right alongside Amazon’s own wares. Unlike eBay, where each vendor maintains a separate listings page, Amazon tidily groups its Marketplace sellers by item, hiding away the inferior offers, to showcase the best deals up front. (In seller parlance, landing the number-one spot is called “getting the buy box.”) What looks so clean on your screen obscures the messy and massive jungle of the Marketplace: There are now more than two million sellers on Amazon. While the Seattle-based giant still sells the most popular items on the site itself, Marketplace sellers now ship nearly half of the products–about two billion items each year, all told–and those sales are growing twice as fast as Amazon’s, according to the consultancy ChannelAdvisor. The Marketplace started in 2000 selling used books. In 2016, it’s a retail phenomenon as significant as any in the past 50 years–together these sellers ring up what ChannelAdvisor estimates to be $132 billion in sales each year. That’s more than Walmart sold in 1997. Yet we know so little about who they are.
Well, it’s really hard to get your product noticed at the start. It begins with no sales history and no reviews. Amazon Advertising lets you get your products noticed on the first page of search results, and getting noticed is key to success on Amazon.
I tell you this because it is one of the main reasons we sell on Amazon rather than trying to build our own website. Could you even imagine trying to compete with Amazon.com for traffic? No, Me either!
I also heard that Amazon is starting to sell their own products. If they see that a product is selling well and is profitable, they’re going to just sell that on their own and cut out the middle man. This makes sense I guess. Small sellers are going to be edged out by the bigger players of the next few years.
One more idea and you may not know the that which I am going to tell you right here. They work with one fun strategy. To help understand the customer service process, every Amazon.com employee spends two days every two years on the service desk handling calls — even the CEO.
More than 10 years later Amazon Prime is a billion-dollar business for the company, offering the original perk of two-day shipping, but having massively expanded to music streaming, a Netflix-like video service, free photo storage, free e-books, access to special portions of the e-commerce website, and discounts on other services within Bezos’ orbit like the Washington Post.
Thanks so much for writing this article! Much of what is being said about Amazon is 100% accurate. I work for an American-owned but China based importing company that specifically helps online sellers, and I’m afraid sellers do share some of the blame. Many online sellers are failing to do their product sourcing properly because they’re using outdated guides that worked a few years back but still appear everywhere on the internet. First, they seek out the cheapest manufacturer possibe on Alibaba because they’re testing their business. This leads to them being connected with middlemen and scammers. The deluge of sellers asking for the lowest possible MOQ means the best suppliers just ignore them and move on. And all too often, sellers fail to do a quality control inspection on their goods prior to shipping them to FBA because they just care about sales. As a result, Amazon has started to get very stringent with product quality issues. It really is the sellers responsibility to ensure their goods come from a reputable supplier. No, Alibaba star ratings are not a good indicator because they can be purchased when a supplier joins the site. Sellers should also be testing their goods with a quality control inspection prior to sending to FBA, especially if they’re customized for private label. These are inexpensive (about $200 to have someone go to the factory and check your goods). Defects are common in manufacturing, and smart sellers make sure their order includes recompensatoin for defective units prior to them being shipped to Amazon. Walmart would never put items on the shelf without a qc check and online sellers should follow theri lead. You’re exactly correct that this problem has come from too many folks jumping on the bandwagon without fulling understaing how to import safely. And we agree, the Amazon wave will only last so long. Amazon sees sellers as middle-men driving up the price to line their own pockets, so they are now training Chinese manufactureres to list their products on Amazon themselves. It is those same suppliers who are now undercutting the sellers on Amazon, and frankly, wouldn’t you if you were them? Steve is entirely right that the best strategy is multi-channel selling and that’s why we’re huge fans of this blog!
this goal continues today, but Amazon’s customers are worldwide now and have grown to include millions of Con-sumers, Sellers, Content Creators, Developers, and Enterprises. Each of these groups has different needs, and we always work to meet those needs, by innovating new solutions to make things easier, faster, better, and more cost-effective.
If you’re selling new items, you can use stickerless, commingled inventory. This means that Amazon will commingle your inventory with other sellers’ matching units. If someone orders from you, Amazon might ship a matching unit that is actually from a different seller, but in warehouse closer to the customer. This allows Amazon to ship items faster for better customer service.
Together, we spent our days (doing retail arbitrage) sourcing products from local retail stores like CVS, Walgreens, Target and Grocery Outlet. To find things to sell, we would use Amazon scanning apps on our phones to look for products that were discounted enough in the store, and selling for high enough on Amazon that we could make a profit!
A really cool feature that we have up here is our blacklist or negative feedback feature. So basically, if you have this turned on, it will automatically stop sending email campaigns to anyone whose left you negative feedback of 3 stars or less.
First, Sears showed that physical retail doesn’t necessarily cannibalize the mailing business. So far, Amazon’s online sales have actually grown in regions where it has a physical store presence, according to CNBC.
When you’re first starting out and your listing is appearing on page 20, you can actually pay to get your listing shown on page 1 and get that exposure in front of all the customers. When you start out, there are two types of campaigns that I would recommend setting up.
AWS is less well-known outside of tech people, but Amazon is still pursuing this cloud service aggressively. In 2011, they introduced 82 new features and services, in 2012, 159 and in 2013: 280.They now have 10 AWS regions around the world, including the East Coast of the U.S., two on the West Coast, Europe, Singapore, Tokyo, Sydney, Brazil, China, and a government-only region called GovCloud.
So let’s open this one up here, now in addition to doing this automatically, the product tracker can actually go a step further than the sales estimates and can actually get you real sales data. We do this by tracking the inventory levels, which are here in blue. So the difference in industry, is how many sales have happened for that particular day. So those are the big advantages of using the product tracker. You get real sales data and it does the process automatically for you.
Finally: while Amazon calls itself “customer-centric,” it treats its own customers – the people who pay Amazon to sell there – not even like hired help, but like slaves who need the lash applied severely and often. The real hired help wield the whip and function as overseers to the slaves, and they would make Simon Legree look kind. Amazon’s whole relationship with its sellers is based on punishment. “Standard shipping” has to be sent the same or next day, and you have to report it within the same time period; they DO NOT accept flimsy excuses like three-day blizzards that close the state highway system and shut down the mail. You do it ANYWAY, or YOU WILL BE PUNISHED.
As a combined total, we’d like to see at least 3000 sales per month. Why, because if you average that out, that’s about 300 sales per listing and if you could get 300 sales per month, that’s about 10 sales per day. That’s a good number to shoot for.
You can buy products online to resell on Amazon, this is called “online sourcing”, but, you will need to either have the products shipped to you or use a prep center to get the items ready to send to Amazon. They can not go direct from an online store and then amazon.
If I didn’t know any better, I would think that the top two organic results for “Pour Over Coffee Stand” were really the same product sold at two different prices to test two different pricing strategies.
I’m glad you’ve decided to take initiative. I would’ve started with FBA as well, if my age didn’t deny it. Hopefully you’ll do well and your family will realize that you were able to become succesful despite their beliefs. My family doesn’t think I do anything or use my time wisely, and as you said I can’t wait to prove them wrong.
You could fill a book with all the differences, of course, but the big one was: They could sell whatever they wanted, at whatever price, for whatever period of time. A marketplace vendor doesn’t worry about stocking a full line of shampoos, or whether certain soaps are always on sale. If they want to sell lotion one week and hairspray the next, they can do that.
As an Amazon Business seller, you’ll enjoy all the privileges of a Professional Selling Account, with access to millions of customers across all of Amazon’s categories. You’ll also be able to reach business customers directly with a set of exclusive features, including the option of restricting purchases of listings to business customers only.
Chart of the day: 11.1% of businesses budgets is spent on marketing activities on average Research by The CMO Survey has found that 11.1% is the average budget spent on marketing. As shown in the chart below, 11.1% on average …..
Manufacturers and distributors who are new to Amazon or are existing Professional Sellers now have a targeted way to reach business customers on Amazon. With a full suite of tools to enable B2B ecommerce, small businesses to large enterprises will find new ways to engage professional customers in supply chain relationships.
The nice thing about men’s fashion products is that there’s also an increasing trend of men that purchase online in general. Forrester Research notes that total U.S. online retail sales are expected to hit $370 billion by 2017. This is good news for men’s retail and ecommerce as it presents a significant business opportunity for a specific audience.