How are top procurement professionals addressing today’s procurement challenges? What role do they give technology in reducing costs, adding value, and improving employee and customer experiences? These were some of the topics covered in a recent event held by Amazon Business, where procurement professionals had the opportunity to join a…
The conundrum fascinated Tramunti. He’d struggled with dyslexia in school, and like many with it, he’d developed an ability to memorize huge chunks of facts and figures to compensate–as he puts it, “we find workarounds.” He began studying all their products, memorizing competitors’ prices, watching as new items climbed the rankings. He toyed with different pricing strategies, figuring out formulas for how much they could charge for certain products and still get the sale. They started getting the buy box–and making money–more often.
Manually adding your product to an existing listing is easy in your Seller Central Dashboard. Simply search for the item under List a new product using the product name, Amazon product ID, or item SKU:
Selling in gated categories (or what Amazon calls “Categories and Products Requiring Approval”): As we mentioned earlier, some ten plus categories on Amazon are gated, meaning you need to get special permission to list/sell items in those categories. If you have products in those categories to sell, you should start the un-gating request process immediately after getting registered, so you can take advantage of the “first 30-days free” program that is typically available on all new Professional Seller accounts. So if your request to sell in a gated category is turned down, you should still have enough time to decide whether to cancel your Professional Seller account before you are charged a monthly fee after the first 30 days has passed. If the majority of the products you plan to sell are in gated categories you don’t get permission to access, it may not make a lot of sense to continue efforts to be an Amazon seller.
Be social. Whatever your business, whatever your venue, keeping your name in the air is key to internet success. Have a business account on Facebook, Twitter, and LinkedIn. If your business is graphically oriented, have accounts on Flickr and Tumblr as well. Whenever there is news of any kind—a new contract, a new page, a new entry, a new photo—cross-post it to all your social media sites. Also make sure those sites link back to your main website, and that your website has links to all of them.
Of all of his management notions, perhaps the most distinctive is his belief that harmony is often overvalued in the workplace — that it can stifle honest critique and encourage polite praise for flawed ideas. Instead, Amazonians are instructed to “disagree and commit” (No. 13) — to rip into colleagues’ ideas, with feedback that can be blunt to the point of painful, before lining up behind a decision.
Employees talk of feeling how their work is never done or good enough. One Amazon building complex is named Day 1, a reminder from Mr. Bezos that it is only the beginning of a new era of commerce, with much more to accomplish.
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“Lame argument,” huffs Timothy Bresnahan, an economics professor at Stanford who, as chief economist for the Justice Department’s antitrust division, helped bring the monopolization case against Microsoft.
In November 2010, Quidsi sold to Amazon for $540 million. The Federal Trade Commission determined the deal was not anticompetitive. In 2011, Amazon stopped taking new members to Amazon Mom. In 2012, it aggressively reduced discounts on baby products.
Now that you have entered your product into the Amazon catalog, the next step is to register your brand with the Amazon Brand Registry. This, in essence, is expressing ownership of your products to Amazon. It will help add a layer of protection to your brand and product listings, as well as open more seller brand marketing features to you, such as Enhanced Brand Content.
How it works: Merchants or manufacturers sell their inventory (e.g. hats) to Amazon at wholesale rates. Once those items have been sent to Amazon, the seller is done with the products. Amazon pays for the inventory directly to the seller and maintains ownership of the products.
Once you’ve selected it, just come down and click save product selection. Now back to the email campaigns page. You’ll see a summary of all your campaigns. You’ll see here whether it’s been enabled or disabled.
We don’t recommend going after products that you think might sell well, or that you would just like to sell. You’re starting a business, so you don’t want to make a big business decision based off of a hunch. You want to go off the numbers.
What drew less attention was how he explained that provocative conclusion. “I came from poor Italian Americans who came here,” Cuomo said. “You know what they called Italian Americans back in the day? They called them ‘wops.’ You know what ‘wop’ stood for? ‘Without papers.’”
You will receive notification when Amazon receives your books. The Amazon fulfillment center will scan your inventory, record item dimensions and conditions, and input this information into the online tracking system.
Even if you don’t offer the whole line, you may be able to generate more sales on your own site and on Amazon by extending your product line to include items your competitors offer for which you don’t have a substitute.
There is little debate that this cramped view of antitrust law has resulted in an economy where two-thirds of all industries are more concentrated than they were 20 years ago, according to a study by President Barack Obama’s Council of Economic Advisers, and many are dominated by three or four firms. What’s now at issue is whether the outcome has benefited society.
Once you launch your eCommerce business, things are going to move at the speed of light. Don’t overlook filing your annual report, if you incorporated or filed an LLC, nor those annual fees for business permits. If you need to, put these deadlines on your calendar so you stay on top of them.
There are many ways to source profitable products to sell on Amazon. Some sellers follow traditional business models, like selling products they make themselves or reselling wholesale goods. But many sellers reach beyond traditional means and source products in a variety of creative ways.
With that knowledge, she’s developed a new strategy for reaching out to her client base. She markets herself to mom-and-pop business in the area, including retailers and restaurants, and has seen a steady stream of clients in return.
You may have noticed that unlike some retailers, Amazon displays relevant Google text ads and banner ads from brands. This seems in conflict with the strategy of focus on experience since it leads to a more cluttered store. However in 2011 Amazon revealed that worldwide media sales accounted for approximately 17% of revenue!
Whenever necessary, hire outside gurus to get the job done. Focus on the areas of business that you do best, and seek help from the experts in other areas, such as Web design, marketing, graphic design, risk management, and accounting.
Amazon is able to gain leverage from its fixed assets by utilizing the Internet. The company gains a profit once the gross profits from total sales exceed the company’s fixed cost base. The high sales numbers are often attributable to the fast shipping system that Amazon uses. Amazon has an efficient and organized workflow. Consumers and companies selling goods through Amazon costs very little money for the organization. According to Business Insider, an employee claims that the company realizes a profit on nearly every transaction.
Focus on the main benefits that you can deliver to your sales force, and communicate those benefits as you seek top talent. As the owner of a small independent company, Fall appealed to real estate practitioners who bristled under the rigidity of large companies.
Brett now leads training sessions along with a team of experts, and their methods have helped countless individuals reach the potential in their Amazon Business so they can spend more time doing what they love whether its traveling, spending more time at home or pursuing other dreams.
The secret to Amazon’s massive success in e-commerce is its endlessly complex logistics empire. Amazon promises two-day free shipping for all Prime customers and free two-hour “Prime Now” delivery in certain cities on more than 25,000 qualified items. It takes more than UPS and FedEx to make that happen.
Normally when you list a product on Amazon you need to accept the product details Amazon has for that product. When you’re listing under your own brand it becomes your product and you can optimize it as you see fit.
When you add your product to an existing listing on Amazon, you’re going to have competition for sales. Repricing tools like the Amazon Repricer from BQool are what top sellers use to monitor and match competitors’ prices and avoid unprofitable price wars. The Repricer automatically tracks your prices and competing offers 24/7. When a competitor changes their pricing, the Repricer automatically adjusts yours, based on parameters you set, to keep your listing competitive and in the Buy Box.
Nope , you will have to take imaging solutions services for product images and it must follow amazon guidelines otherwise it will fall into suppressed listings of amazon. Consider http://www.evantage.store for Best imaging solutions and bulk product listings services.
Though revenue is generated only from few of the services (like Audible, Goodreads, Abebooks, Amazon Books, Comixology, Book Depository, Amazon Publishing, and Amazon Kindle), other services (like LibraryThing, Omnivoracious, Bookfinder, etc) in Amazon business model act as affiliates and/or helps Amazon in other marketing related strategies.
Managing inventory accurately is key to your success on Amazon. Amazon will lower your Seller Rating for not shipping an order for an item that you show in-stock. Like product listings above, you have several choices when it comes to inventory management. Whichever method you choose, keep inventory updated to keep your Amazon seller ratings high.
Marcus (2004) also notes that Amazon has a culture of experiments of which A/B tests are key components. Examples where A/B tests are used include new home page design, moving features around the page, different algorithms for recommendations, changing search relevance rankings. These involve testing a new treatment against a previous control for a limited time of a few days or a week. The system will randomly show one or more treatments to visitors and measure a range of parameters such as units sold and revenue by category (and total), session time, session length, etc. The new features will usually be launched if the desired metrics are statistically significantly better. Statistical tests are a challenge though as distributions are not normal (they have a large mass at zero for example of no purchase) There are other challenges since multiple A/B tests are running every day and A/B tests may overlap and so conflict. There are also longer-term effects where some features are ‘cool’ for the first two weeks and the opposite effect where changing navigation may degrade performance temporarily. Amazon also finds that as its users evolve in their online experience the way they act online has changed. This means that Amazon has to constantly test and evolve its features.
Round (2004) notes that Amazon focuses on customer satisfaction metrics. Each site is closely monitored with standard service availability monitoring (for example, using Keynote or Mercury Interactive) site availability and download speed. Interestingly it also monitors per minute site revenue upper/lower bounds – Round describes an alarm system rather like a power plant where if revenue on a site falls below $10,000 per minute, alarms go off! There are also internal performance service-level-agreements for web services where T% of the time, different pages must return in X seconds.
It’s always smart to let clients know how much you appreciate them, but especially when you’re just starting out as a new business owner. Find a unique way to reach out to your clients with a memorable thank you. They’ll respond by sending more business your way.
Thanks so much for writing this article! Much of what is being said about Amazon is 100% accurate. I work for an American-owned but China based importing company that specifically helps online sellers, and I’m afraid sellers do share some of the blame. Many online sellers are failing to do their product sourcing properly because they’re using outdated guides that worked a few years back but still appear everywhere on the internet. First, they seek out the cheapest manufacturer possibe on Alibaba because they’re testing their business. This leads to them being connected with middlemen and scammers. The deluge of sellers asking for the lowest possible MOQ means the best suppliers just ignore them and move on. And all too often, sellers fail to do a quality control inspection on their goods prior to shipping them to FBA because they just care about sales. As a result, Amazon has started to get very stringent with product quality issues. It really is the sellers responsibility to ensure their goods come from a reputable supplier. No, Alibaba star ratings are not a good indicator because they can be purchased when a supplier joins the site. Sellers should also be testing their goods with a quality control inspection prior to sending to FBA, especially if they’re customized for private label. These are inexpensive (about $200 to have someone go to the factory and check your goods). Defects are common in manufacturing, and smart sellers make sure their order includes recompensatoin for defective units prior to them being shipped to Amazon. Walmart would never put items on the shelf without a qc check and online sellers should follow theri lead. You’re exactly correct that this problem has come from too many folks jumping on the bandwagon without fulling understaing how to import safely. And we agree, the Amazon wave will only last so long. Amazon sees sellers as middle-men driving up the price to line their own pockets, so they are now training Chinese manufactureres to list their products on Amazon themselves. It is those same suppliers who are now undercutting the sellers on Amazon, and frankly, wouldn’t you if you were them? Steve is entirely right that the best strategy is multi-channel selling and that’s why we’re huge fans of this blog!
It is interesting that Amazon was having this debate in about the elements of RFM analysis (described in Chapter 6 of Internet Marketing), 1997, after already having achieved $16 million of revenue in the previous year. Of course, this is a miniscule amount compared with today’s billions of dollar turnover. The important point was that this was the start of a focus on metrics which can be seen through the description of Matt Pounds work later in this case study.
She touts the services offered by the company’s marketing consultant and technology specialist, which help the salespeople create a strong brand, maintain their Web sites, and design PowerPoint presentations.
“The current market is not always a good indication of competitive harm,” said Khan in laying out for me her critique of the way the government goes about analyzing proposed mergers. “They have to ask what the future market will look like.”