Act-On’s extensive and growing list of partners means you can tailor the Act-On platform to fit your needs. Whether it’s a service, application, or agency, Act-On integrations, collaborations, and partnerships are there for you, helping you maximize your marketing investment.
The app not only enables you to read articles, but also makes a great repository for all the best articles in the world. The articles you save using the Pocket app will be logged in your account and you can access them anytime you want.
75% of very successful users outsource all or part of their marketing automation strategy planning to benefit from specialized expertise. – Marketo & Ascend2 “Marketing Automation Strategies for Sustaining Success” (2015)
Aaron Lee is a social media manager and entrepreneur who has helped 500,000 people globally through his website and social media profiles. He was featured in the Huffington Post, Social Media Examiner, Mashable and was ranked #5 on Forbes Top 50 Social Media Power Influencers in 2013. He is also the Grand Master of Customer Delight at Post Planner, a platform that helps businesses gain an extra edge on Facebook.
It is increasingly for companies to use social media platforms to connect with their customers and create these dialogues and discussions. The potential reach of social media is indicated by the fact that in 2015, each month the Facebook app had more than 126 million average unique users and YouTube had over 97 million average unique users.
The most important strategic goals of a marketing automation strategy are Increasing lead generation (61%), lead nurturing (57%) and sales revenue (47%). Next are Improving customer engagement (36%), marketing productivity (29%), improve measurability (28%) and campaign targeting (22%). – Ascend2 “Marketing Automation Trends Survey” (2016).
Sprout is a social media management and engagement platform for business that makes it easy for brands to effectively engage with current customers and prospective customers. Come and see what we’re all about with a free 30-day trial.
By using Internet platforms, businesses can create competitive advantage through various means. To reach the maximum potential of digital marketing, firms use social media as its main tool to create a channel of information. Through this a business can create a system in which they are able to pinpoint behavioral patterns of clients and feedback on their needs. This means of content has shown to have a larger impingement on those who have a long-standing relationship with the firm and with consumers who are relatively active social media users. Relative to this, creating a social media page will further increase relation quality between new consumers and existing consumers as well as consistent brand reinforcement therefore improving brand awareness resulting in a possible rise for consumers up the Brand Awareness Pyramid. Although there may be inconstancy with product images; maintaining a successful social media presence requires a business to be consistent in interactions through creating a two way feed of information; firms consider their content based on the feedback received through this channel, this is a result of the environment being dynamic due to the global nature of the internet. Effective use of digital marketing can result in relatively lowered costs in relation to traditional means of marketing; Lowered external service costs, advertising costs, promotion costs, processing costs, interface design costs and control costs.
Jump up ^ Stonehouse, G. and Snowdon, B., “Competitive Advantage Revisited: Michael Porter on Strategy and Competitiveness,” Journal of Management Inquiry, Vol. 16 No. 3, 2007, pp. 256–273, DOI: 10.1177/1056492607306333
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Content marketing can be a powerful way to attract potential customers. But you need your content to be powerful if you want actual results. This Digital Current post by Rebekah Radice includes some tips from the pros about writing better content. And members of the BizSugar community shared thoughts on the post here.
Infographics – Use when you want to explain something with visual aids. Label a map instead of taking 500 words to describe where all the countries are. Infographics are great to explain your competitive advantages, inform about what you do, how you do it and the benefit of your product/service. Plus it’s easy to share as a sponsored ad/post/tweet in LinkedIn, Facebook or Twitter.