With the help of quiz funnel blueprint, companies can segment their audience and understand their attitude towards different products and services. Through a quiz, you can segment your customers according to their personality type. This would enable you to understand the way customers use different communication tools and which communication channels are more effective for which kind of customers you have. A survey questionnaire can be designed for each segment and the results would show you which product or service is popular among these segments. Based on the findings of these questionnaires, you can launch more customized quizzes that specifically target your customers.