If you’re like most businesspeople, you’re interested in learning about the top digital marketing tools you can use to grow your revenues and drive traffic to your website. What follows is a list of the most important tools you can use to accomplish your goals (based on the infographic from EZSiteBuilders at the bottom of this post).
Marketing automation has traditionally been used for demand generation and lead management, supporting programs such as lead nurturing. Increasingly, marketing automation platforms are being extended to facilitate account-based marketing, customer marketing, and support activities.
An engagement marketing engine. An environment for the creation, management and automation of marketing processes and conversations across online and offline channels. Think of this as the “orchestra conductor” for your customer interactions.
Affiliate marketing – Affiliate marketing is perceived to not be considered a safe, reliable and easy means of marketing through online platform. This is due to a lack of reliability in terms of affiliates that can produce the demanded number of new customers. As a result of this risk and bad affiliates it leaves the brand prone to exploitation in terms of claiming commission that isn’t honestly acquired. Legal means may offer some protection against this, yet there are limitations in recovering any losses or investment. Despite this, affiliate marketing allows the brand to market towards smaller publishers, and websites with smaller traffic. Brands that choose to use this marketing often should beware of such risks involved and look to associate with affiliates in which rules are laid down between the parties involved to assure and minimize the risk involved.
Hatchbuck is a sales and marketing solution designed for small to midsize businesses. The integrated solution offers combined sales automation, marketing automation and email marketing features. Hatchbuck is a good fit for a wide range… Read More
In Gary Vaynerchuck’s article he also refers to social media as “the current state of the internet”, and you have to agree with him. Think about how many hours people scour Facebook feeds, Instagram photo’s, and Snapchat stories…
Parse.ly – A predictive analytics tool. Empowers publishers to track the performance of authors or topics, capitalize on web trends, promote in-demand content, and tap into the potential of recommended topics.
Geared primarily for small to midsize B2B operations, HubSpot is a leader among products available on the market today, even despite a recent Gartner evaluation finding HubSpot has not shown significant enhancement during the past 12 months. There are more than 34,000 HubSpot customers spread across 90 countries, according to the company’s website.
What it gives you is the opportunity to learn where your competitors get traffic, where they rank for specific keywords in Google Search, how many backlinks and who exactly links to their website and much more.
^ Jump up to: a b Terlutter, R.; Capella, M. L. (2013). “The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games”. Journal of Advertising. 42 (2/3): 95–112. doi:10.1080/00913367.2013.774610.
Simpli.fi differentiates itself by being able to take complete advantage of unstructured audience data. This means that–unlike some other tools on the http://market–Simpli.fi doesn’t need to rely on pre-made audience segments to categorize audience data, which can be a big advantage when working with a lot of data.
Promote your website by engaging in online forums and discussion sites. This could also give you some ideas for your internet marketing campaign. Take time to contribute to forums that focus on your business’s products and services and be considerate of others. Establish a business relationship with potential customers that are into your products and services to increase the chances of them visiting your site.
KYNDI – Explainable Artificial Intelligence platform for government, financial services, and healthcare with AI products that analyze massive amounts of data, making organizations and people 100X smarter, 100X faster. @kynditech
Hi, a great article, really helpful! It’s a bummer you didn’t include Kontentino though – it’s an intuitive social media tool tailored for agencies and their clients and it is making team collaboration and content approvals more effective. You can try it for free at kontentino.com and maybe we will make it into your next list 🙂
Crazy article man! Very well detailed. I have used a couple of these social media management tools. They are good. I am using Cloohawk now. It’s awesome! I have been using it for almost 6 months. I like it because it’s a suite of multiple growth strategies and it helped me expand my horizons on twitter.
Of course people in order to receive these notifications people must opt-in to receive them. Marketers have figured out a way to this as easy as possible by offering freebies, ebooks, and discount codes.
5. There are a number of form triggers to choose from. Should you show a popup after 3 seconds, once the users scrolls 50% down the page or once the visitor is about to exit your site? Run an A/B test and find out. You can also have the tool automatically select a winner after a certain threshold is met.
We’ll get into campaign specifics in future chapters. But what we want to express sooner rather than later is that marketing automation is about software. Your goal is to grow your email list dramatically. A group of 5 people will be easy to manage, but 10? Not so much.