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We all know that content is king, which is why it’s so important to start creating some of your own to share with your fans and followers. With so many different content formats out there—infographics, blogs, videos–the biggest question is which type of content can you create that will resonate with your audience. We’ve recently created a list of 36 free image creation tools which includes a ton of different tools, but here are some of our favorites.

Marketers say that the biggest benefits of Automation are Saving time (74%), Increased customer engagement (68%), More timely communications (58%) and Increased opportunities including up-selling (58%) – Adestra Marketer vs Machine (2015)

Podio is available for free for up to 5 team members. It is an all-in-one collaboration tool that makes project progress transparent and flexible with all content and conversations integrated smoothly.

Chris’s Favorite Little Known Social Media Tool: This isn’t unknown, but as far as a simple tool for real time monitoring of keywords or mentions, Social Mention is hard to top. It’s essentially a search engine for the social web and probably the best way to get a comprehensive view of your social media presence. Since it’s like Google Alerts for social media, you can set up feeds for keywords or get email alerts so you don’t have to constantly visit the site.

Ever since businesses have gone online and conducted digitally, the number of marketing tools have risen exponentially. Today, there are so many of them – each with distinct functionality – that marketers find it difficult to select the most appropriate ones according to their needs.

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When a lead subscribes to your email list, follow up with relevant drip email campaigns to help them take the next step. Draft these on-brand emails one time without a designer, and deliver them automatically.

Reader demand for businesses to provide excellent content continues to rise. Seventy five percent of content marketers are increasing their content marketing investment to meet this demand, according to Curata’s 2016 content marketing industry survey. Because of this, the content marketing tools universe has expanded.

Sajeel Qureshi is the VP of Operations at Computan, a digital marketing and software company. Computan serves as the digital department for numerous businesses throughout the globe ranging from start-ups to multinationals.

You can also create awesome videos for tutorials demos for your blogs. If you are using YouTube for promoting your business, you need to produce unique and stunning videos for your audience. This is where Wideo comes to your rescue even if you are not a professional video editor. It helps you by providing a Powerpoint presentation, where you can make changes in a drag and drop manner. The videos that you create from scratch can be saved as templates in your Wideo library and be used later on for branding.

You can even perform A/B testing with the new Google Optimize platform. It’s very easy and it’s integrated with Google Analytics so you can see your results right away and take the best decision based on data.

Visually: Visually is a wonderful resource of videos, presentations and infographics, perhaps a resource I don’t use quite enough. The main reason why I use it is its weekly Google Analytics report, highlighting the main highs and lows of the week for my blog. That’s one of the few emails I look forward to opening on a Monday morning.

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Annie, I can see why local online search results would be a major area of importance for online marketing. It seems like such an excellent way to increase awareness in your local area. I’d assume that this would work better for smaller businesses.

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Companies that use marketing automation are 3 times more likely to track and attribute their content-marketing efforts to multiple touchpoints than companies without automation (36% vs 11%). – The Lenskold Group “2013 Lead Generation Marketing Effectiveness Study” (2013)

Whilst Hotjar isn’t a traditional content tool, it is incredibly useful for enhancing and analyzing your existing content marketing efforts. As well as offering poll & survey options which you can embed on your site, Hotjar allows you to analyze the success of your existing content by setting up hea- mapping reports. These are great for seeing where users have clicked, moved & scrolled on any of your pages. Price: Free for basic, or $29-$589/month.

You’ve worked on it for hours, came up with a great offer and interesting content for your customers, and are hoping to see conversions spike after you hit “send.” MailChimp already provides a ton of useful tips to help you craft most efficient and spam-safe email possible but to make extra sure that your campaign is worth everyone’s while, another test is always good.

Hotjar is a new and easy way to truly understand what your web and mobile site visitors are looking at when they interact with your site. WIth its visual heatmap tools, you can understand what users want, care about, and interact with on your site. Hotjar visually represents visitors’ clicks, taps and scrolling behavior, giving you the ability to find hot areas for growth and conversion rate optimization.

Boost Linquistics – AI-powered platform for your team to drive revenue by personalizing search and browse experiences at scale and AI to improve site structure, content, and landing pages, maximizing SEO at scale and driving traffic. @boost_ling

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Eventbrite is an efficient, easy-to-use tool tons of marketers rely on not only to manage the logistics (like ticketing) of events but also to promote their events. Eventbrite lets you create an event landing page and allows you to set up your ticketing and payment for the event all within the same platform. The best part? Eventbrite is always free if you’re hosting a free event!

Since it takes time to build up traffic from organic search engine results, you may want to get some paid traffic at first in order to see how guests react to your site. Many people use PPC or pay-per-click in order to do this. Google Adwords, Bing, Facebook, and others offer PPC alternatives. You may also want to look into Ezines as an option to get targeted traffic. Many people even buy banners on sites that have content that is related to their products or services .

David’s Little Known Social Media Secret: (going deep vs. broad) you’d think that given my role in innovation that I’d be trying out every new social technology or platform that comes along as soon as it goes to beta. Fact is, I limit where I spend my time and immerse myself deeply when I find something that I think will either yield results or insights. Currently I’m doing this on Google+. I see a bright future for the Google.

Jayson DeMers is the founder and CEO of AudienceBloom, an SEO agency. He also founded Crackerize.com, a lyrics-humor website. The quote above was taken from a Search Engine Watch article by DeMers titled 5 Ways to Use Your Competitors to Gain SEO Momentum. By limiting niche and region, objective, useful articles will stand out competitively in search rankings.

Creating a LinkedIn group is absolutely free, and it enables you to give your target market and other professionals in your industry a useful and engaging resource to go to. This, in turn, provides you with a way to drive traffic to your website and increase your sales.

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Great post. The only issue I have with those marketing automation platforms is that they take a very long time to learn and very expensive. Since I am a small business owner with limited budget I am now using http://www.myconversionbrain.com instead because it’s much more affordable and very simple and easy to use but still use great stuff like finding out the keywords and sources behind all my leads, finding out when the leads come back to my website, which pages they have been to, lead and sales automation functionalities as well.

ExactTarget is for the company that has the desire — and the resources — to go above and beyond with their marketing automation. It’s for the company that is really looking to the future of marketing automation and wants to connect with its customers over many different channels.

Lastly, according to MailChimp 2016 Annual Report, over 250 billion emails were sent via this service in 2016. These are great numbers which prove that MailChimp works. If you are a rookie in the business, trying it won’t hurt you.

ReTargeter is a diverse tool that uses site retargeting, search retargeting and dynamic retargeting. You can use ReTargeter as a self-service platform or you can pass all of your campaigns onto an account team to run your retargeting for you. You can use these search services à la carte or combine several into a custom package. The platform emphasizes use for ecommerce brands given that the ReTargeter has access to consumer behavioral data of over 150 of the web’s top retailers.

Stop waiting for results from online marketing and let your marketing work for you. Work with the experts who bring effective solutions with results that raise the roof on marketing and sales for small to medium businesses!

However, there is one thing to note. While BuzzSumo is useful for the US market, it may not be the same for an overseas market. The platform bases its searches on country TLDs, and its database coverage is not as large outside of the US market. Case in point, I am from Singapore, and search results for this market come up very limited.

Google Alerts allows you to discover the social media platforms that are driving traffic to your site. Every time your brand or keywords are mentioned, you’ll get a notification. It’s a powerful tool, and it’s free to use.

A great way to make sure your online content stands out is to include an image, but sourcing images that satiate the unique requirements for each social network can be tough. We aimed to solve that problem with our new social media image resizing tool known as Landscape. Quickly turn one image into multiple, each perfectly sized for the social media networks you’re using.

As a customer acquisition strategy, Clarity emailed its subscriber base with the following refer-a-friend deal. Refer a friend, and get $20 to test out the platform for yourself. It’s a great way for Clarity to build its community while introducing new users to the product, for free. It’s also a sign that Clarity feels confident in its product.

Shifting the focus to the time span, we may need to measure some “Interim Metrics”, which give us some insight during the journey itself, as well as we need to measure some “Final Metrics” at the end of the journey to inform use if the overall initiative was successful or not. As an example, most of social media metrics and indicators such as likes, shares and engagement comments may be classified as interim metrics while the final increase/decrease in sales volume is clearly from the final category.

Buzzsumo (Also offered as a Chrome extension) – Buzzsumo is great for seeing social shares of individual pages. Now, we’ve found that higher social shares do not necessarily equate to higher traffic or engagement as many people will like and share posts without reading them straight away or at all, but it’s a great free tool that gives you a rough idea of how your post is performing on social media. However, if you’re looking for more advanced social insights it also has a paid subscription which allows, social monitoring and alerts, Industry and key influencer research, content analysis, and backlink analysis (as previously discussed). 

Next, you share the copy with a designer, who produces some visual collateral for the product launch. They designer @mentions you, the copywriter, the Head of Product, and their head of department for feedback.

Wow! Great list Pawan, we’ve tried a few of these ourselves but it’s clear we have so many other awesome tools to test out. I’d also like to share with you and your audience some of the ways our community has been using our presentation app for content marketing, I hope you enjoy these fun examples: http://bit.ly/mrktgideascomm

Constant Contact – Design professional-looking emails, grow and manage your email list, and track results. In addition to email, Constant Contact offers tools for social campaigns, online surveys, and more.

Right On Interactive looks like it should be on the next round of this list. Feel free to send me a note with more information – meagan@curata.com. I’d be happy to answer any questions you have about Curata as well! If you want to check out some of our resources you can do so here http://www.curata.com/resources/

While many are content to just get on with life and leave their competitors to their top spot, we are not most people. There’s always a reason why one website outranks another, it’s just a matter of finding out why.

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Why It Is Important: “We are a HubSpot Diamond Partner so we kind of live by HubSpot. Aside from that, it is hands down the most valuable tool we use. It stores pretty much every piece of data from our marketing and sales teams and provides insights on the most essential metrics alongside the tools needed to improve them. The most important thing HubSpot does for New Breed is host our website. Our website on the HubSpot COS allows us to generate highly qualified traffic and host our most important content. It’s our most valuable asset without a doubt.”

You probably already know about Slack. The communications app has more than a million daily users, including companies like LUSH, SurveyMonkey, and Marks and Spencer. Oh, and NASA’s Jet Propulsion Laboratory says it helps them with their chief mission: “robotic exploration of the solar system.” No big deal.

A leading customer flow communication platform, SimplyCast offers inbound marketing, marketing automation, and multi-channel communication combined in a streamlined tool to increase marketing efficiency. SimplyCast offers a robust set of tools and functionality for complete marketing automation.

With over eight million people using MailChimp every day, it’s one of the most powerful email marketing platforms on the market. MailChimp’s incredibly simplistic platform structure and freemium plan make it easy for even some of the most amateur email marketers to get setup with robust email campaigns.

How to generate better sales leads that lead to conversion Many B2B sales organizations get bogged down with too many bad sales leads. Salespeople are often crying out for “more sales leads” but “more” is not always better! Instead of …..

Constant Contact is for the small business owner who wants to quickly get started with organized email marketing and doesn’t anticipate needing any advanced functionality down the line. The tool is a great choice for you if you fit this description, but if you plan to expand your marketing automation efforts in the near future, this isn’t the tool for you.

Calls-to-Action (CTAs): These are e-mail sign-ups, lead generation forms, and ‘purchase’ buttons. CTAs are crucial for moving audiences through the conversion funnel and converting them into paying customers.

If you run a small business, you probably wear a lot of different hats. Often there’s little time to think about drawing traffic to your site, growing your following, or selling your stuff—even if it is vital to your success. Marketing automation is software that handles these tasks for you. Instead of creating a campaign every time you need to talk to your customers—via emails or your social media channels—you can set up automations, and never have to worry about customers slipping through the cracks. Learn the basics of marketing automation.

Sajeel Qureshi is the VP of Operations at Computan, a digital marketing and software company. Computan serves as the digital department for numerous businesses throughout the globe ranging from start-ups to multinationals.

It can fuel the content you post to social media, help with research for content creation, and generally keep you organized. If you’re reading an article online—whether it’s in browser, email, or social media apps—you can save it to your Pocket for later reading or reference.

Marketing automation brings value and ROI to your numerous marketing efforts. The right marketing automation platform, combined with smart organizational and process alignment, makes it possible to connect the dots between that promotional email you sent last month, that webinar you hosted last year, and the revenue your CEO sees this week or can expect to see next quarter.

Use marketing automation tools to react to the actions your contacts take, in ways that help you reach your goals. Apply tagging and scoring for even more precise segments. Create a conversion path that’s educational, enjoyable, and compelling. Marketing automation cuts big goals down to a manageable size.

Dreamgrow.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.

The most common reason is links. How many websites link to yours versus how many websites link to theirs. Yes, there’s hundreds of others ranking factors but links are definitely the biggest decider. And when you’re investigating links, our favourite tool is Moz’s Open Site Explorer. This fantastic bit of kit lets you plug in a website and it will trawl the web for links pointing back at it.

Game advertising – In-Game advertising is defined as “inclusion of products or brands within a digital game.”[52] The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner. There are many factors that exist in whether brands are successful in their advertising of their brand/product, these being: Type of game, technical platform, 3-D and 4-D technology, game genre, congruity of brand and game, prominence of advertising within the game. Individual factors consist of attitudes towards placement advertisements, game involvement, product involvement, flow or entertainment. The attitude towards the advertising also takes into account not only the message shown but also the attitude towards the game. Dependent of how enjoyable the game is will determine how the brand is perceived, meaning if the game isn’t very enjoyable the consumer may subconsciously have a negative attitude towards the brand/product being advertised. In terms of Integrated Marketing Communication “integration of advertising in digital games into the general advertising, communication, and marketing strategy of the firm”[52] is an important as it results in a more clarity about the brand/product and creates a larger overall effect.

Although it’s difficult to get your articles published in popular magazines, it is possible to create your own online marketing platform by getting an article featured in a high-traffic niche blog. Find at least three blogs that target your ideal target market and contact the blog owner. Give them a couple of suggestions on how you can add value to their readership.

Today’s markets are fluid and fragmented, and you need flexible and simple tools to create efficient marketing programs. From search and social marketing to email marketing to lead nurturing and qualification, you can do more – without increasing resources – with the power of automation to scale your efforts.

The Complete Idiot’s Guide to Guerrilla Marketing, by Susan Drake and Colleen Wells, offers attention-grabbing, money-saving guerrilla marketing ideas. Features: 352 pages, practical ideas, detailed blueprint, viral and buzz marketing.

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Ever wondered what your phone number spells? Use this tool to find that perfect alphanumeric combination that’s just right for your business cards. Or maybe you just want to have a good one-liner ready when someone asks you for your number. Like an awesome decoder ring, enter a number and find out what cool words your phone number contains.

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As the demand for visual content increases, you’ll need to use tools that empower you to express your creativity and develop gorgeous visuals that resonate with your audience. Visage is the perfect tool to get started.

Streamline demand generation with Integrate, by automating manual tasks, improving data quality and velocity, and proving ROI, all resulting in customer acquisition and growth. An end-to-end demand generation solution, Integrate dramatically improves marketing efficiency.

Sharon – thanks for your thoughts. I don’t disagree with you. Google got it right with their ZMOT – http://www.google.com/think/collections/zero-moment-truth.html If you haven’t checked this out, I’d encourage you to.

Freepik gives you access to more than one million vectors, photos, icons, and more for one monthly subscription fee. Find the perfect stock photo for your blog or icon for your logo without worrying about attribution. You can even sort images by color.

Sage CRM software helps capture leads, improve sales, and stay connected with customers. Features: cloud-based or on-premise, exchange server integration, contact management, sales forecasting, interactive dashboard, keyword searches, automated drip marketing, 3rd party add-ons, Outlook integration, and data import.

However, some are better than others, some are more expensive, and some do a better job letting you customize your workflows to suit your specific needs. In addition to these 10 tools, PCMag will continue to test marketing automation software in order to provide you with a comprehensive list of the best tools available. We’ll update this roundup in the coming months as we add to and refine our rankings.

The consequence is that marketers begin buying lists of email addresses to nurture instead of generating inbound leads. While it seems like a quick fix, it’s not a long-term solution, nor does it create the fertile ground for a healthier, longer relationship with your future customers. In our plant analogy, it’s sort of like using artificial chemicals or enhancers to make your plant grow faster. Sure, it seems like a good, quick fix–but it doesn’t set you up for future, long-term success.  

API. Marketing automation platforms have inbuilt developer APIs which allow users to integrate them easily with their already existing software architecture. Open APIs, in fact, are desirable to guarantee that the system can blend with any system/app you’re planning to use in future.

Key Ideas: Each business is unique and that there can be no formula for achieving competitive advantage; firms should adopt a flexible planning and review process that aims to cope with strategic surprises and rapidly developing threats; management’s focus is on how to deliver superior customer value; highlights the key role of marketing as the link between customers and the organisation.

The platform is not optimized for mobile users. Try sending newsletters from your Smart device, and you’ll feel like hitting your head on the wall. Email templates are not customized and archaic. Formatting has too many glitches.

In order to be successful in digital marketing, you must be intuitive and persistent. These days there are many tools to help with research, apply creative insights and share content in a quick and efficient way. Tools will help you stay ahead of the game, wow your clients and be the best in your industry. We have experimented with many tools to found out what works and what doesn’t work for us!

The Hemingway App encourages succinct writing by identifying superfluous words, hard-to-read sentences, and passive voice. It may not make you write like Ernest Hemingway, but it can be extremely useful for making your blog posts more readable.

WordPress to LeadMagnet: With just a few easy clicks I can quickly turn any existing blog post into a full lead magnet: e-book, checklist, etc. This is an awesome way to repurpose content and get people subscribed to your list.”

GroupHigh is a blogger outreach tool with a database of over 13 million categorized blogs you can search through. The information returned for each blog is very comprehensive – it includes 40 metrics which gives you a ton of valuable information to help you create your shortlist of blogs.

These are great tools and I’m definitely trying the others! I also recommend Phlanx’s Collaboration Portal – you can find a lot of opportunities listed by business owners – small and big brands. Bloggers are also posting on that site to find collaborations. I use this free tool to find bloggers I can collaborate with – to help promote my products and boost my engagement rate and sales. Hope you can check it out!

It is important for a firm to reach out to consumers and create a two-way communication model, as digital marketing allows consumers to give back feed back to the firm on a community based site or straight directly to the firm via email.[27] Firms should seek this long term communication relationship by using multiple forms of channels and using promotional strategies related to their target consumer as well as word-of mouth marketing.[27]

Leadfeeder is a cloud-based sales management, lead generation and analytics tool that helps you in finding additional information about the visitors coming to your website. A comprehensive tool, Leadfeeder is particularly suited for B2B users. It integrates with your Google Analytics, your email provider and your CRM. It gives you a strategic dataset that your business can use in support of your sales drive.

Marketing automation is a very active segment of the CRM software market. Not only are new vendors entering the market, but existing market leaders are constantly innovating and delivering new product updates. Today, the majority of solutions can be split into business to business (B2B) and business to consumer (B2C) solutions. The two groupings are very different and so are their functional needs.

With the rise of social-media titans like Facebook over the past decade, social media is now an integral part of the online marketing plan. In fact, according to the Pew Research Center, 52% of adult internet users are now active on at least two or more social platforms.

The Internet and mobile technology have enabled use of a host of digital and interactive promotional tools. Online and e-mail marketing are common elements of promotional campaigns. Social media and blogs offer additional interactive tools that companies can use to reach consumers directly. Mobile devices with applications for electronic communication and social media allow companies virtually 24/7 access to consumers on the move.

Use Crayon.co to track a company’s complete digital footprint, both on and off their website. You can see everything from a company’s social media activity to their reviews and more. This allows you to keep a competitor portfolio and track all their intel in one spot. Price: Free-$100/mo. per competitor.

This robust video software platform allows you to make professional-looking marketing videos or slideshow videos. Making your videos is as easy as uploading images, dragging, dropping, adding text and ready-to-use music. You can even add video within the video, voice overs, animations, transitions and much more. You can even create square videos that are more mobile friendly so you can engage with visitors who are on-the-go.

A few dedicated folks have attempted to assemble comprehensive collections of content marketing tools. Each of these attempts have arguably fallen short in one regard or another. Some have been limited in the amount of tools they covered, while others have been comprehensive but not grouped the tools together in an intuitive manner.

Let our social tools assist you in planning, creating and monitoring social media marketing accounts for your business or your personal social media sites. Whether it is Facebook, Twitter, or Google+ we have tools that can slice through the likes, shares, tweets, +1s, circles and so much more

When a lead subscribes to your email list, follow up with relevant drip email campaigns to help them take the next Draft these on-brand emails one time without a designer, and deliver them automatically.

But I would like to know, do you use plagiarism checker also? Because I heard it is important tool as well. I use this one – https://unplag.com/free-plagiarism-checker/ and I think it’s good. What do you think?

Email Your List — If you’ve been building your Email list than you want to send them an email telling them about your new content, also it’s a great idea if you ask them to share your content if they enjoy it! Don’t worry if you don’t have a huge email list yet, every list starts at 0 recipients.

Manage all your multi-channel marketing campaigns in a single platform with Cascade. Designed to coordinate and manage multiple direct marketing promotions simultaneously, Cascade enables marketing efficiency and streamlines measurement and reporting for improved results.

Marketing automation helps your business with executing inbound marketing and retention marketing strategies. Since marketing has had to become more focused on addressing the different points in the buyer’s journey, marketing automation platforms have helped businesses become more effective addressing the needs of prospects interested in their services in real-time.

Luckily, I have the privilege of working on a team of 150+ other marketers who specialize in different functions than I do. And because of that, I was able to curate this list of the top 58 tools every marketer should know about and being using in 2017.

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We’ve worked with Wistia on content in the past, and the company is such a fantastic group of individuals. Not only does the team rock, but the platform is amazing for business looking to host, customize and share videos across the web. One of the best functions of its platform is the ability to include a custom CTA at the end of each individual video, making it easy to drive viewers to specific pages.

Using an omni-channel strategy is becoming increasingly important for enterprises who must adapt to the changing expectations of consumers who want ever-more sophisticated offerings throughout the purchasing journey. Retailers are increasingly focusing on their online presence, including online shops that operate alongside existing store-based outlets. The “endless aisle” within the retail space can lead consumers to purchase products online that fit their needs while retailers do not have to carry the inventory within the physical location of the store. Solely Internet-based retailers are also entering the market; some are establishing corresponding store-based outlets to provide personal services, professional help, and tangible experiences with their products.[27]

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Jump up ^ Terranova, D., “Navigating by the Stars: Using Futures Methodologies to Create a Preferred Vision for the Workforce, a Case Study” Journal of Futures Studies, Vol. 12, No. 3, 2008, pp. 31–44

The most useful measure of marketing automation performance are conversion rate and revenue generated, say 70% of very successful Marketing Automation users. – Marketo & Ascend2 “Marketing Automation Strategies for Sustaining Success” (2015)

Wistia is a powerful video hosting platform that allows you to host your videos on your website — ad free — with a guaranteed smooth playback and responsive player. Wistia also helps you prove the ROI of your video efforts by offering you video analytics and key metrics to fine-tune your video marketing efforts over time. Ready to take your video marketing to the next level?

This robust video software platform allows you to make professional-looking marketing videos or slideshow videos. Making your videos is as easy as uploading images, dragging, dropping, adding text and ready-to-use music. You can even add video within the video, voice overs, animations, transitions and much more. You can even create square videos that are more mobile friendly so you can engage with visitors who are on-the-go.

Also, an other thing – Content marketing team sizes vary in different organizations from single member to teams with more than 10+ members – their corresponding content workflow must also be taken care of and in each case a different workflow might be needed.

The whole idea of digital marketing can be a very important aspect in the overall communication between the consumer and the organisation. This is due to digital marketing being able to reach vast numbers of potential consumers at one time.[59]

GoAnimate allows you to pick from a library of characters, props, and scenes and then build your video up scene by scene with a drag and drop editor. You can also choose a voice you want to add to your animation or record your own voice.

Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal achieving a sustainable competitive advantage.[1] Strategic planning involves an analysis of the company’s strategic initial situation prior to the formulation, evaluation and selection of market-oriented competitive position that contributes to the company’s goals and marketing objectives.[2]

The Google Mobile-Friendly Testing tool is coupled with the PageSpeed Insights web page testing tool. It checks your site to see if it is eligible to be included in Google’s mobile search results in accordance with the new Google Mobile-Friendly algorithm factors. This tool is also open source and absolutely free.

Conversica – AI Sales Assistant helps companies find and secure customers more quickly and efficiently by automatically contacting, engaging, qualifying and following up with leads via natural, multi-channel, two-way conversations. @myconversica

Great list! It’s a pity, we didn’t release our latest plugin a bit earlier. I think, this could be a great addition to the list. Also we are working on the new large update for TriggMine plugins for CMS. More then 350 shops are already working with our plugin. The solution provides and automated email-marketing system with advanced personalization, available within several minutes.

Market pioneers are known to often open a new market to consumers based off a major innovation.[94] They emphasise these product developments, and in a significant amount of cases, studies shown that early entrants – or pioneers – into a market have serious market-share advantages above all those who enter later.[95] Pioneers have the first-mover advantage, and in order to have this advantage, business’ must ensure they have at least one or more of three primary sources: Technological Leadership, Preemption of Assets or Buyer Switching Costs.[93] Technological Leadership means gaining an advantage through either Research and Development or the “learning curve”.[93] This lets a business use the research and development stage as a key point of selling due to primary research of a new or developed product. Preemption of Assets can help gain an advantage through acquiring scarce assets within a certain market, allowing the first-mover to be able to have control of existing assets rather than those that are created through new technology.[93] Thus allowing pre-existing information to be used and a lower risk when first entering a new market. By being a first entrant, it is easy to avoid higher switching costs compared to later entrants. For example, those who enter later would have to invest more expenditure in order to encourage customers away from early entrants.[93] However, while Market Pioneers may have the “highest probability of engaging in product development”[96] and lower switching costs, to have the first-mover advantage, it can be more expensive due to product innovation being more costly than product imitation. It has been found that while Pioneers in both consumer goods and industrial markets have gained “significant sales advantages”,[97] they incur larger disadvantages cost-wise.

I’ve tried out a lot of these tools out myself when I was doing some research into the best marketing tools. I wrote up a list of 150+ of the Best Marketing Tools available and you’ll be glad to know OptinMonster is one of them!

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Mack’s Little Known Social Media Secret: A little known secret, the one thing I have found, is that I get more traffic from Twitter if share a link to one of my posts AFTER sharing links to other people’s posts. For example, I like to share links on Twitter from say 8am-9am every 10 minutes, then share a link to my post for that day. I’ve found that if I share great posts from other people first, it gets everyone’s ears to perk up and start paying attention to the links I am sharing, which means more people are paying attention to my post when I tweet a link to it. I try to put a link to my post in the ‘middle’ of the links I share.

^ Jump up to: a b c d e f Maw-Liann Shyu; Wan-Ju Chiang; Wen-Yuan Chien; Sheng-Liang Wang (1 July 2015). “Key Success Factors In Digital Marketing In Service Industry and the Development Strategies: A Case Study On Fleur DE Chine At Sun Moon Lake”. The international Journal of organizational innovation.

No introduction needed here. I’ll keep you up to date with the latest and hottest Internet Marketing Reviews for products, services, or software as they roll out. Sometimes well before they launch… Whether you’re a manager at a Fortune 100 company or the online marketing director at a startup, using these tools can open a revenue avenue.

For example, if you sell dog food, and there was a huge Law that just passed increasing dog food prices by 10%, write a blog about it! Keeping your customer’s informed is a great way to ride the news headline waves, while providing great information to your readers.

Analytics – Lots of tools are available to analyze your digital marketing performance. Never start a campaign without mechanisms to track how many times the campaign results in new business opportunities (conversions). Most advertising mediums give you the ability to track conversions. Definitely take this further and see how those conversions (ie; ebook downloads) translate into sales meetings, closed deals and deal size to see if the campaign generated a return. Also use this data to refine your next campaign.

تقدم شركة شركة جلي بلاط بالطائف خدمة مميزة وفريدة من نوعها جلي البلاط فان الشركة تقوم بتقديم خدمة جلى البلاط بالاعتماد على أفضل المعدات وبالاعتماد على أيدى خبراء بدون تلفيات وبأسرع وقت تقوم شركة شركة جلي بلاط بالطائف بتقديم مجموعة من الخيارات فى اعمال تنظيف الارضيات ونقوم بتنظيف و تلميع و تشميع و صقل الارضيات حسب حاجة عملاؤنا .

I’ve tried out a lot of these tools out myself when I was doing some research into the best marketing tools. I wrote up a list of 150+ of the Best Marketing Tools available and you’ll be glad to know OptinMonster is one of them!

One of my favorite but least talked about internet marketing tools is Workflow. For Mac users, it’s similar to Automator, a tool that helps you automate repetitive tasks except it runs on iOS devices (iPhone, iPad).

35,2 % of the respondents said they currently utilize marketing automation. 64,8 % answered that marketing automation isn’t being used yet by their company. – Liana “The Benefits and Challenges of Marketing Automation” (2017)

yes! I’ve just began using it. Mautic . FREE very very low cost for options… The company I’m working for has recently purchased Marketo . I’ve been getting accustomed to it. Mautic makes Marketo look like a soup sandwich… Marketo is all over the place and not user friendly at all.

BuzzSumo is one of the best content generation tools that can help you get new ideas for your future posts, examine what kind of content works best and find new influencers in your niche. Be sure to follow these influencers from your active and now-popular social media accounts.

There are many angles and opinions to take into consideration when working on your digital marketing campaigns, but best practices serve as a crucial guideline and professional barometer by which to measure your standards.

WordPress Calendar extension – A very small tool that can make a big difference to your content strategist’s day. WordPress’ calendar plugin allows you to see what content is scheduled when and quickly and simply move it around. 

Jump up ^ Hunt, S.D. and Arnett, D.B., “Market Segmentation Strategy, Competitive Advantage, and Public Policy: Grounding Segmentation Strategy in Resource-Advantage Theory,” Australasian Marketing Journal, Vol. 12, No. 1, 2004, pp 7-25

You need a clear, quick understanding of campaign performance in order to optimize the customer experience and grow revenue. Act-On delivers. Combining front-end simplicity with back-end power, Act-On’s analytics suite measures your results in real-time, provides immediate insight into performance and impact, and helps you directly tie your efforts to revenue.

SEMRUSH is my favorite list for a long time. It gives me always great result what I was searching for. By the way, I appreciate this list and already bookmark it for further assistance. Thank you so much and keep posting things like this. https://www.researchsnipers.com

For social-media services, many providers offer in-house analytics suites for free or a small fee. Other services offer external analytics that may provide additional insights over in-house solutions. Notable examples of each include:

Expanded Text Ads are 2x bigger than old text ads. The new ads are designed to maximize your presence and performance on mobile search results with a bigger headline and an extra long description. (And with a mobile-first mindset, whatever works on mobile is going to get applied to desktop too.)

Like Constant Contact, HubSpot is great for the small business owner, but where HubSpot beats out Constant Contact is in the additional functionality it provides beyond email marketing. If you’re looking for an “all-in-one” tool that gives you the very basic functionality of several different marketing systems, HubSpot is a good option for you.

Viral Explosions!, by Peggy McColl, teaches viral marketing techniques to establish an online presence and build your brand. Features: 224 pages, reaching a global audience, generate additional revenue, customer loyalty, build a subscriber base, and launching your viral explosion.

Hi Pawan, thanks so much for putting together this comprehensive list! I appreciate you including Bislr in the marketing automation category, but wanted to bring to your attention that we’ve re-branded and re-launched ourselves as Autopilot – https://autopilothq.com/

1) Minimize – Clicking this will minimize the screen, meaning you will no longer see your browser but it will not close the application. Your browser is still running and you can get it back on the screen by finding it’s icon in the bar at the very bottom of your computer screen and clicking it.

The Hemingway App encourages succinct writing by identifying superfluous words, hard-to-read sentences, and passive voice. It may not make you write like Ernest Hemingway, but it can be extremely useful for making your blog posts more readable.

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Social scheduling tools like Hootsuite allow you to write social updates in advance and schedule them to be posted hours, days or weeks later. This gives you the appearance of being active throughout the day without the prohibitive time requirements.

The editing feature is irksome. Most tools have updated their editors, but iContact marketing automation seems to be far from catching up. Then you have the issue of unopened emails moving to iContact servers. It reduces the email open rate percentage.

The aim is to provide you with a list of the multitude of different tools available and a comparison of features for various industries, products or services. If used correctly, they can help streamline your digital marketing effectiveness.

But still, for a fairly inexpensive price you get a marketing automation starter system which focuses on inbound leads via content marketing and social media. The biggest feature? Search engine optimization (SEO) help in creating your content to attract leads via search marketing.

Split testing is an indispensable growth strategy for any online business. I recommend that you test landing pages, headlines, email copy, CTA buttons, images, and anything else that strikes your fancy.

Engage With Everyone — Reply to any comment on your post. Even if you just say thank you for commenting, or actually start a conversation, your constant engagement will bring great results.(This Is HUGE For Growth)

Happy Thanksgiving! I know that only about half of Eric’s Tips readers are in the USA, but gratitude transcends all borders. First, I want everyone reading this to know that I’m thankful for YOU. Without you, Eric’s Tips would not exist. Here are a few free gifts as a token of my appreciation. You can […]

Amazon’s business strategy, revenue model and culture of metrics: a history I’ve used Amazon as a case study in my books for nearly 20 years now since I think all types of businesses can learn from their digital business strategy. From startups …..

Lastly, I always recommend tools that can integrate with other tools. This applies to social media-specific tools, like Buffer and Tweetdeck, or on an enterprise level, like Hootsuite (which has more than 100 integrations). Join tools up to make things easie; you’re not creating more data, you’re just using the same data, except smarter.

Bounce Rate: Bounce rate is measured as the number of visitors that come to your site and only view one page before they leave again without completing an action. Bounce rates can gauge if your website is visually appealing, has good content and good user experience, and is easy to navigate if visitors are looking for certain info. While all businesses should take advantage of small adjustments to lower bounce rate, if your bounce rate is significantly above 40%, it’s time to audit your site and figure out what is driving visitors away. Sometimes simple common sense will give you the answer, or maybe you need user testing to identify the issue.

Past, Present, and Predictions: Content Marketing from 2017 to 2018 View Now Know More, Care More, Do More: How to Listen, Learn, and Engage with the Modern Buyer View Now Using Predictive Marketing to Get a Competitive Edge in 2018 View Now Introducing ContentAI: The Future of One-to-One Engagement View Now Marketo’s Secrets to Social Media Marketing View Event Why You Need to Add Video to Your 2018 Demand Gen Strategy VIEW NOW 2018 Marketing Predictions Download Now Five Essential Pivots Marketers Must Make in View Now Marketo’s Secrets to Sales Partnership View Event Understanding & Working with the GDPR: Engaging Your EU Audience View Now The GDPR and The Marketer: A Practical Guide for the Marketo Customer Download Guide Four Trends Impacting Demand Marketing Leaders in 2018 View Now The Rise of the AI-Empowered Marketer View Now Marketo’s Secrets to Automating Campaigns View Event The AI-Empowered Marketer: How Artificial Intelligence Enhances the Marketer View Infographic Improving Customer Engagement with Sales and Marketing Partnership View Now Improving Customer Engagement with Sales and Marketing Partnership View Now Why Social Attribution is Important in the Engagement Economy View Now Marketo’s Secrets to Building a World-Class Sales Development Org View Now Marketo’s Secrets to Campaign Optimization View Now

Localytics is a unique tool that integrates elements such as user insights marketing automation, and smart targeting, into a single platform to drive user engagement. It’s used by some of the biggest companies in the world and certainly lives up to the hype.

Our consultants provide personalized help to set up lead nurturing campaigns, strengthen your marketing message, and improve your calls-to-action and more. We’re here to turn you into a lean, mean, inbound marketing machine.

Slack is a powerful messaging app that allows you and your teammates to quickly message back and forth without the hassle of email. But it’s not just AOL instant messenger 2.0. Slack has powerful features and integrations that make it possible for you to integrate all of your other daily tools — like Trello, Gmail, Giphy, and so many more — right where you’re already communicating. You can start channels between different teams or just chat with specific colleagues. Slack makes remote and in-person work possible and easier than ever.

What facilitates that wide reach are an extremely simple interface and the ability to use the system as a stand-alone tool. Some people will use Nurture within their larger company as a personal or project tool, while some will use it for their entire small business.

Drift – A conversational marketing and sales platform (chatbot) that connects your business with the best leads in real-time. Like a virtual assistant for your website, Drift lets you turn any conversation into a conversion. @drift

Having a creative mental roadblock? It can be tough to come up with new, creative content ideas. Post Planner makes it easier. By giving you “Status Ideas” like questions, fill in the blanks, contests, motivational sayings and more, you will always have awesome, engaging post ideas. It also connects to Canva so you can easily create posts using Canva’s vast gallery of images.

Even though the mantra of “always be testing” has become a bit cliche, there’s no denying the importance of A/B testing any given page of your site. Visual Website Optimizer streamlines the process by allowing you to quickly play with elements of your pages such as headlines and images to generate multiple versions of your site for visitors to land on. Coupled with a powerful analytics platform, you can quickly see which version of your site is the clear winner in terms of clicks and conversions.

You’ll want these posts to have 800 to 1000-plus words. Google likes crawling longer content because it shows you’ve gone more in-depth on the topic. A long-form focus also gives you an opportunity to link to relevant pages to help users find out more about things you’ve mentioned.

Thank you for the great article! It’s very useful. I couldn’t imagine there are so many tools for marketing automation. Already want to try few of them. I am always looking for something new and affordable, as I’ve just launched my own small project.

Bottom Line: Act-On does it all. It’s an expensive marketing automation platform but, if you value marketing insights to drive better CRM, social media, and search marketing tactics, then you’ll want to …

Provide prospective SEO clients with detailed SEO audit reports that show progress over time. Analyze organic performance of your SEO campaign. Identify potential backlink sources, manage and report your progress. Create white-label reports with performance metrics from Google Analytics, Search Console, AdWords, Facebook, Bing Ads and more.

My favorite, but least talked about marketing tool is Thrive Leads. This WordPress plugin has helped double my blog’s email opt-in rate to over 9% and allowed me to collect 734 new email subscribers in the last 5 weeks.

Developing a joint venture marketing strategy is a great way to gain market exposure and visibility, as well as reach out to new potential client. This marketing strategy is a savvy move to your business because it can be a way to gain exposure without paying a SINGLE dime! If you are ready to create real success using the NEW joint venture marketing rules, get ready for an incredible journey.

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Some of these practices are possible at small volumes without software, but technology becomes essential with any scale and with the increasing number of channels marketers are required to manage. In particular, these processes all require:

Jump up ^ Aaker, D. A. and Mills, M. K. Strategic Market Management, Pacific Rim ed., Wiley, pp. 142–43; Porter, M.,Competitive advantage: Creating and Sustaining Superior Performance, cited in Kotler. P., Marketing Management, 2000, p. 44

There many brands which deliver email marketing solutions, but MailChimp seems to be the best one. It’s a solid email service and powerful marketing automation platform. The tool is paid but it offers a freemium option as well. MailChimp allows creating newsletters which are sent to clients offering emails automation using autoresponders.

When considering a marketing automation provider, it’s important to choose the software and company that best suits your business and your unique goals. Don’t focus on the individual features–focus on the business results and the long term partnership.

Twitter is another major network brands should consider paying to advertise on. Twitter has some fantastic features for targeting, with segmentation functionality that includes the ability to target certain keywords so that whenever someone Tweets out, or engages with a Tweet, using that key phrase they’ll be targeted. The platform is especially useful when targeting mobile users, as 86% of Twitter’s ad revenue came from mobile in 2015.

One review site that provides valuable insights is G2 Crowd. They score products and vendors based on ratings and reviews gathered from the user community, as well as data aggregated from online sources and social networks. They apply a unique, patent-pending algorithm to this data to calculate the customer satisfaction and market presence scores in real time.

There have been great suggestions here. In digital marketing, it’s important that you have data that would enable you to determine if your marketing efforts are working. We have developed a CTI solution at Tenfold that captures all visitor and returning customer from various channels such as email, SMS, chat, phone, and live chat.

With Google Analytics URL Builder, you can create unique links for individual influencers. This gives you a simple way of tracking social media efforts and tying them to revenue. It’s an easy-to-use tool with lots of value beneath the surface. There is also a Chrome extension here.

92% report improving their qualified Lead pipeline as a top organisational goal. Followed by Customer retention (81%) and Lead/Pipeline velocity (Nuture, edication and price with 66% – LeadMD “The 2016 Marketing Maturity Benchmark Report” (2016)

Key Ideas: The firm’s resources are financial, legal, human, organisational, informational and relational; resources are heterogeneous and imperfectly mobile, management’s key task is to understand and organise resources for sustainable competitive advantage.[8]

Suhem, the Martech list has not been included because it’s not a content marketing specific list though it has a content marketing section on it. If we were to expand this to a marketing technology map, there would be way too many tools & lists to put on here.

51% of marketing execs say their marketing technologies and data are only loosely integrated or not at all. – Signal “Cross-Channel Marketing and Technology Survey. Overcoming Barriers to Cross-Channel Success: Optimizing the Marketing Technology Stack” (2014)

The downside is that upload and download speeds will be dependent on your internet connection. Even with a fast connection, if you have a lot of data, it will probably take several days to do the initial backup. All subsequent backups are incremental (only backs up changes) so they won’t take as long.

Strategic planning typically begins with a scan of the business environment, both internal and external, this includes understanding strategic constraints.[49] An understanding of the external operating environment, including political, economic, social and technological which includes demographic and cultural aspects, is necessary for the identification of business opportunities and threats.[50] This analysis is called PEST; an acronym for Political, Economic, Social and Technological. A number of variants of the PEST analysis can be identified in literature, including: PESTLE analysis (Political, Economic, Social, Technological, Legal and Environmental); STEEPLE (adds ethics); STEEPLED (adds demographics) and STEER (adds regulatory).[51]

SiteMap X offers a free sitemap generator which can also help to discover problems like dead links. Features: unlimited sitemap size, unlimited project configuration, built-in FTP/FTPS/SFTP client, scheduled sitemap creation, supports Google, Yahoo, and Bing, find dead links, set maximum links, and 6 language packs.

How complicated and how deep your campaigns run is determined by which vendor you choose. For example, Hubspot and Pardot both offer unlimited email and unlimited sequencing options. This means you can create a workflow with multiple branches for each stage of the sequence, and you can create an unlimited number of sequences (not that you would). Conversely, Zoho Campaigns is mostly designed for users who want to follow customary workflows that guide users on basic sequences. As a result, Zoho Campaigns doesn’t offer unlimited sequencing or branching. This tool is perfectly suitable for marketers who just want to make an offer after a welcome email or for marketers who want to wish people a happy birthday once a year.

Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world. He spearheaded the first-ever panel at SxSW on Content Marketing in 2011, and was a 2014 Finalist for MarketingProfs B2B Marketer of the Year. Pawan was an engineer at Microsoft and Google where he was awarded patents in social networking and machine learning. He previously attended MIT where his graduate thesis won top departmental and international awards.

MailChimp’s marketing automation gives you the ability to create a single email—or an email series—that sends automatically based on predetermined triggers. We evaluated data from 150,000 businesses that use MailChimp to compare single and multiple-email automations and to learn which yields better results. Our findings showed that if your goal is to sell more stuff, opting for an automation series can help increase impressions and result in more sales. But there are interesting outliers. Use our findings and test a single email against a full series for each automation to learn which one resonates with your customers and works best for your business.

In the world of content creation, there are admittedly tons of different tools you could use to create various types of content. Whether it’s social images, logos, blog posts, or ebooks — the options and tools are endless. 

Use Private Groups For Employees — It’s a great idea for your company to integrate your employees into your Social Media strategy. Start a closed group and make it mandatory for all employees to join the group. Encourage your employees to use the group to discuss work events, schedule changes, and anything else going on in your business. This open line of communication builds strong work relationships, and will help you in more ways then you think.

I would like to share one more tool for social media marketing – Snoopreport https://snoopreport.com. It tracks Instagram user actions as likes, comments and follows so it will help to research user insights and update a marketing strategy.

Then something begins to happen. They start to see value in social media beyond just a number. They start to learn more ways to engage and find that engagement is tough when you have a network cluttered with noise. Whether it’s just personal or professional engagement they are seeking, they realize they must start pruning their list of connections.

The integration of a CRM and sales platform helps us to put all data together. With HubSpot, we can pull all of our analytics and data into one place which allows an accurate reporting and optimization to our online marketing and sales efforts.”

Constant Contact – Design professional-looking emails, grow and manage your email list, and track results. In addition to email, Constant Contact offers tools for social campaigns, online surveys, and more.

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Bizible closes the loop between marketing and sales and helps you make profitable marketing decisions. From maximizing AdWords ROI to multi-channel tracking and detailed lead history, Bizible offers exceptional visibility to streamline marketing initiatives.

Despite having many appropriate features, marketing automation is not the main purpose of a CRM. NetHunt can provide you with segmentation and targeting opportunities for building your mailing list and exporting it into a service of your choice. Export your full client lists or segmented data to your favorite services, like Mailchimp, with ease.

Marketing 360® is the #1 marketing platform® in the world. Leverage world-class marketing software, services and the best websites for generating sales through a single, powerful, intelligent platform.

As you may know, influencer marketing is a worthwhile part of growing your brand’s reputation in the marketplace. With FollowerWonk, you can find relevant Twitter users n your niche, search bios, compare users, track followers, sort followers, and more.

Reporting: Marketers don’t throw darts in the dark. With infinite reporting capabilities on your side, you should be tracking everything to make sure that you’re investing time in high-yield efforts only. Integrate a reporting system with your marketing automation efforts – from day one. Don’t wait. Pair systems (i.e. your analytics tools with your CRM) so that you can monitor data from

In order to target local consumers, make sure that your company details are available and updated in Google maps. It would be nice to have several customer reviews with high ratings there. Also think about publishing more local information on your blog (e.g. news and gossips, hotel or restaurant reviews) or just include geo-specific content everywhere, so that people in a certain geographic are could see it first. 

When I started my career two years ago, I was not aware of these tools, so I kept looking for the best and easiest ways to boost my business. I continued to add all the tools to my browser’s bookmarks for quick & easy access.

Stephanie’s Little Known Social Media Secret: The #1 secret that I tell social media newbies (or even oldsters who aren’t all that involved) is to schedule social content. You can use Timely.is or Hootsuite or any of a multitude of products to pre-schedule Tweets and Facebook posts, so that you’re not chained to your desk. You still need to check in daily and engage with those who retweet you or comment, but you can look like you’re active all day if you do at least a bit of pre-scheduling.

Barney stated that for resources to hold potential as sources of sustainable competitive advantage, they should be valuable, rare and imperfectly imitable.[73] A key insight arising from the resource-based view is that not all resources are of equal importance nor possess the potential to become a source of sustainable competitive advantage.[74] The sustainability of any competitive advantage depends on the extent to which resources can be imitated or substituted.[75] Barney and others point out that understanding the causal relationship between the sources of advantage and successful strategies can be very difficult in practice.[76] Thus, a great deal of managerial effort must be invested in identifying, understanding and classifying core competencies. In addition, management must invest in organisational learning to develop and maintain key resources and competencies.

Get Video Views — One of the most powerful types of ads in my opinion not just because video on Facebook has exploded but you can create Audiences of people based on how long they watched a certain video! This is great because you can create amazing automated funnels based on how people engage with your content!

Digital strategist Dr Dave Chaffey is co-founder and Content Director of Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our sample templates here. Please connect on LinkedIn to receive updates or ask me a question. For my full profile and other social networks, see the Dave Chaffey profile page on Smart Insights. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

Twitter is another major network brands should consider paying to advertise on. Twitter has some fantastic features for targeting, with segmentation functionality that includes the ability to target certain keywords so that whenever someone Tweets out, or engages with a tweet, using that key phrase they’ll be targeted.

Pretty comprehensive list. What about adding one more intuitive collaboration tool – Comindware Project (http://www.comindware.com/solutions/software-for-project-manager/ ). This nice solution with drag’n’drop interface, automatic saving, document version control and predictive Gantt-chart takes the chaos out of team collaboration and helps teams get clarity on their everyday projects, tasks, documents, discussions and deadlines.

A killer alternative to Google Analytics, StatCounter will track each and every activity on your blog, like the source of recent visits, recent keywords, visitor’s location, visitor’s country, exit links, visit length, returning visits and many more awesome features that allow you to keep close tabs on your visitors.

Forms: To effectively pursue leads, you need to collect some information. Ask your online audiences to share their name, interests, and job title so that you can connect them with the right targeted offers.

A few dedicated folks have attempted to assemble comprehensive collections of content marketing tools. Each of these attempts have arguably fallen short in one regard or another. Some have been limited in the amount of tools they covered, while others have been comprehensive but not grouped the tools together in an intuitive manner.

Mobile has transformed the way people browse the Web. Even Google has now made mobile #1 in its indexing. If your site still isn’t friendly to mobile users, odds are good your brand is quickly vanishing from the Web – at least where the Big G is concerned. It’s time to take a close look at your design and make sure your site renders beautifully when viewed on Android, iPhone, and the rest.

Chris’s Favorite Little Known Social Media Tool: This isn’t unknown, but as far as a simple tool for real time monitoring of keywords or mentions, Social Mention is hard to top. It’s essentially a search engine for the social web and probably the best way to get a comprehensive view of your social media presence. Since it’s like Google Alerts for social media, you can set up feeds for keywords or get email alerts so you don’t have to constantly visit the site.

It will keep your marketing strategy consistent. It’s true: nurturing automation is not the first stage of the marketing cycle, but it is still the one where consistency matters the most. Namely, how often can you rely on a person to keep business active in the online world, and to post content according to the schedule? Obviously, you could hire somebody for the task, but it will cost more automating the process.

The most important strategic goals of a marketing automation strategy are Increasing lead generation (61%), lead nurturing (57%) and sales revenue (47%). Next are Improving customer engagement (36%), marketing productivity (29%), improve measurability (28%) and campaign targeting (22%). – Ascend2 “Marketing Automation Trends Survey” (2016).

Often times, big brands will use a coupon or sweepstakes as a social media campaign, the usual: “post a picture of yourself with our product, and the one that receives the most votes wins a prize”. It’s a campaign that’s run over and over again, with little variations and customizations, but the same premise.

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Make sure that you’re maintaining your relationships with your customers for the long-haul. Focus on more than just acquisition – embrace the art of retention. It’s easy to feel like new user acquisition is the low hanging-fruit. Keep in mind, however, that growth from within is just as—if not more—important to your marketing process.

Have you ever gone to a website, left without purchasing anything, only to be followed around by that company’s advertisements all around the web? These are retargeting ads, and even if you haven’t heard of them there’s a good chance that you’ve been targeted by them in the past. This channel is incredibly efficient for getting customers back to your site to make a purchase or become a lead.

Wordsmith – This software enables you to create an unlimited number of articles or reports using data. Upload your data, design your story structure and generate your content. (Wordsmith by Automated Insights)

Awesome list, Pawan. I have used a good number of them, especially Outbrain, superb tool. I would like to offer one myself, Tweet Rocket. It’s a great tool for any business (or individual) who needs growth of relevant followers over a short period of time. A great tool that we use for many clients, and the results are fantastic! https://thetweetrocket.com

SEMrush – $ – tracks PPC, SEO, display, video advertising and product listing ads. Plus other features like rank checking, SEO site audit, social media campaign tracking, brand monitoring, backlink auditing, more.

What’s important to keep in mind is that there are two sides to any commerce equation. If both buyers and sellers are too focused on their own goals, the critical ‘connection’ moment will never happen. Stop talking about why you’re awesome, and start focusing on why your audiences should care. That’s you’ll see conversion success.

Wistia is a powerful video hosting platform that allows you to host your videos on your website — ad free — with a guaranteed smooth playback and responsive player. Wistia also helps you prove the ROI of your video efforts by offering you video analytics and key metrics to fine-tune your video marketing efforts over time. Ready to take your video marketing to the next level?

Yet print coupons remain dominant, with over 90% of total consumer packaged goods coupons in 2014 distributed as leaflets sent by direct mail, the majority of which are immediately tossed in the trash.

Many people use BuiltWith to see what platforms websites are literally “built with” – which is great when you’re prospecting for new clients. What many people don’t know is that you can also use BuiltWith as a lead generation tool! You can build lists of websites from their database of 19,884+ web technologies and over a quarter of a billion websites. Filter by location, traffic, vertical and more. For instance, if you specialize in WordPress development, you can target companies that are using WordPress as their website CMS. Price: $295-$995/mo.

SMMU Local Marketing offer 8 training modules on internet marketing strategies, with access to webinars and streaming videos. Features: 8 sessions, online videos, audio MP3s, transcripts, cheat sheets, live Q&A, guest expert webinars, immediate access, and certification.

“reserved for actions aimed directly at altering the strengths of the enterprise relative to that of its competitors… Perfect strategies are not called for. What counts is… performance relative to competitors.” (Kenichi Ohmae, The Mind of the Strategist, 1982, p. 37)

If you are look for a PPC Management solution, we would strongly recommend that you take a look at Apex Pacific. Excelent product, easy to use, saves time and money – what could be better. This is the best solution for anyone that is looking to automate their PPC campaigns. – Paul Lepa, CMO P. Eng.

How much can you find out about a hostname or IP address? As it turns out – a lot. Check out our cool DNS lookup tool which also provides information like who owns the domain, what the nameservers for the domain are and who owns the block of IP addresses your hostname is from.

This guide is designed for you to read cover-to-cover. Each new chapter builds upon the previous one. A core idea that we want to reinforce is that marketing should be evaluated holistically. What you need to do is this in terms of growth frameworks and systems as opposed to campaigns. Reading this guide from start to finish will help you connect the many moving parts of marketing to your big-picture goal, which is ROI.