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A multi-functional platform that bridges sales and marketing, Salesfusion is a marketing automation solution for mid-sized B2B businesses. Salesfusion facilitates 70 percent faster sales cycles and 54 percent improvement in sales quotas.

One of our clients, for example, works with a complex eight-step booking system on their website. We’ve implemented Google Analytics and can now tell exactly how often potential bookings don’t get completed and in which step of the process users drop off. That’s crucial information and helps us optimize the process to see higher conversion rates and to craft the best customer experience possible.

Collaboration — One of the main reasons you need to start using such a service right now. You can Invite people to folders you own so you can work together on your projects. Of course you can give users specific permissions. You can also create download links so people can download the content or a file you want to send them. It is very easy. Also you can create an upload link. This means you give permissions to people to upload files in your folder without having an account in the service.

After setting the goals marketing strategy or marketing plan should be developed. The marketing strategy plan provides an outline of the specific actions to be taken over time to achieve the objectives. Plans can be extended to cover many years, with sub-plans for each year. Plans usually involve monitoring, to assess progress, and prepare for contingencies if problems arise. Simulations such as customer lifetime value models can be used to help marketers conduct “what-if” analyses to forecast what potential scenarios arising from possible actions, and to gauge how specific actions might affect such variables as the revenue-per-customer and the churn rate.

Leadfeeder is a cloud-based sales management, lead generation and analytics tool that helps you in finding additional information about the visitors coming to your website. A comprehensive tool, Leadfeeder is particularly suited for B2B users. It integrates with your Google Analytics, your email provider and your CRM. It gives you a strategic dataset that your business can use in support of your sales drive.

This service has literally been over 60 years in the making! Once the word gets around, it will change the face of internet marketing as we know it. And the sooner you get on board, the better it will be for you. Can you imagine how easy it will be for you to succeed in your market with the conversion power of Marketing Makeover Magic? The good news is: you don’t have to imagine. Here’s why!

Messenger Code- Messenger Codes can be scanned to instantly link the user to your bot, no typing needed. They’re great for sticking on fliers, ads, or anywhere in the real world where you want people to try your bot.

I find that everything you need for AdWords can be given to you by using the Adwords Campaign Management dashboard, keyword planner tool, and other search engine keyword tools. Essentially, you’re looking for keywords to target on search, but instead, you’re paying for it. What tools you use depends on your paid search strategy – you may want to target paid keywords that you don’t / can’t organically rank for (which would be a wise decision). However, if you want help chosing the best keywords and reporting on campaigns, other tools that you can use include:

Website e-mail scrapers are becoming far more frequent. The amount of SPAM is rising on a daily basis. Putting your e-mail address on your web page in plain text is like painting a target on your inbox. Use our cool free Hide Your Email tool to convert website email addresses to a graphic or JavaScript format.

Your current and prospective customers spend a lot of time on social media. Educate them, inform them, and engage them. Act-On’s social media tools help you establish presence and offer value everywhere your prospects are. Share your messages, enable social listening, connect your channels, discover new audiences, generate leads, and increase sales. You’ll also have the capability to track social efforts to tie directly to ROI. And now you can get more advanced with your social media marketing and automation with Act-On’s Advanced Social Media Module.  

Generate brand affinity, acquire new customers, and optimize revenue generation with NextBee’s suite of tools for savvy marketers. It’s a customer acquisition and retention solution enabling modern companies to automate processes, facilitate brand loyalty, and drive revenue.

If you’re not leveraging interactions across every marketing channel like social media, your website, or the content your leads are consuming, it’s as if you’re only listening to your leads 30% of the time. Have you ever been on the phone with a sales rep who doesn’t answer your questions and reads straight from a pre-generated script without taking your specific needs into account? Did you end up buying from that company?

Without proper planning and research, you are making your tasks when starting a campaign a lot harder. Always do your research and plan this will not only make your job easier but you will learn a lot more things in the process.

Know that you’re not going to become rich overnight online. Sure, some things will take off when they hit the Internet, but you may have to wait a while to start visualizing ensues. It’s never a good theory to pay someone to do your marketing for you if you don’t know what kind of study they can do. If you find that you need to rework your marketing plans and “re going to have to” hire someone else, see if you can get citations of the task they’ve done in the past. Most people will have nothing to hide and something to demonstrate you to illustrate how they can help you .

 Don’t believe what they tell you that income from the Internet is easy. It takes work and knowledge. However, it does have its own advantages over having a full-time undertaking. For one, you won’t have anyone inhaling down your neck. For another, your income really depends on you and you alone. There’s nobody else to blame but you when things don’t go your way.

Marketing yourself effectively can seem like a daunting task for today’s small business owner. There are so many tools and platforms to choose from that it is hard to know where to begin. The most important things to remember are to set reachable realistic goals with your strategy, provide people with helpful content, and to make sure you stick to best practices.

I want to recommend which is the other social media management and listening tool is Reachpod. Reachpod id Social media management & Analytics Tool fo individuals and business. Callobrate, listen, analyze, monitor, measure, report. You can manage multiple social media accountwith this Reachpod.com

To connect to the internet you will need an internet browser. There are a few different ones (I recommend Firefox) but the one that comes with your computer is either Internet Explorer if you have a PC, or Safari if you have a Mac.

IceRocket is the best blog search engine on the Web, and it also lets you search across Twitter, Facebook, images and video. I use it to follow links to the blog, or see realtime responses across multiple properties. Here’s an example query to show the broad reach of IceRocket – a vanity search: http://www.icerocket.com/search?tab=buzz&q=%22Louis+Gray%22+OR+louisgray

A comprehensive suite of marketing automation tools at an affordable price, Genoo offers a centralized lead database, lead capture forms and progressive profiling, landing page creation tools, and a slew of other features and functions to dramatically improve your company’s marketing effectiveness.

As you know Facebook is the biggest Social Network in the world with an average of 25.5 Billion visits per month, average session duration of 16 minutes and 5 seconds and an estimate of 14.36 scrolls per visit.

If you need some simple to use, cost-effective marketing automation tool I recommend you to check NetHunt. NetHunt CRM provides your business with the tools to streamline your marketing process workflow and create customer-centered campaigns that work. Turn every email into a unique offer. Show customers that you really know what they want even before they do. Let your messages stand out and invoke replies.

Using Hubspot. LOVE the at Hubspot. Such a cool corporate culture. And they’ve always been super helpful. Find their COS to be a bit limiting to work with in terms of web pages and blog layouts.

There are many free and paid premium tools available to help improve and guide your SEO tasks. It’s vital to consider both on-page and off-page SEO techniques to optimize your copy for search rankings. There are 6 types of SEO tools:

The tool lacks visual workflow, a feature that is a must for email marketers. Secondly, it can be very expensive if your customer database is large. If a business is small and maintains a not-so-large database, then MailChimp is not that bad.

DataBowl –  Operating as a standalone data management platform, or easily integrating with your existing system, DataBowl generates, runs and automates B2C marketing campaigns from conception through to completion. Ensuring international, on-demand monitoring of accuracy, quality and performance, alongside the eradication of fraudulent data.  

Promote product catalog — This type of ad is mainly for people that own big store. This a basically Dynamic Remarketing Ads. These type of ads are of the most profitable for marketers because they show to the user the exact product that he was looking at. With these types of ads, you can show the user that right now only for him this product has a discount and most of the times he will buy. Dynamic ads increase the CTR and reduce the cost per purchase! Now you can create customised product catalogue ads by adding color and discounts.

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Finding emails of people I need to contact for outreach (just try all the options and when Rapportive comes up, you have it! – yes there are other marketing tools, but this is inside gmail and easy most of the time)

“It excites me to no end to think about the fact that most small business (and even A-list personalities) waste $250,000–500,000 a year on tactics like websites, PR, direct mail, or paid media when they could have just gone all in on organic social content and a small amplification budget to achieve more valuable results. — Gary Vaynerchuk“

Market challenger: The market challenger holds the second highest market share in the category, following closely behind the dominant player. Their market posture is generally offensive because they have less to lose and more to gain by taking risks. They will compete head to head with the market leader in an effort to grow market share. Their overall strategy is to gain market share through product, packaging and service innovations; new market development and redefinition of the to broaden its scope and their position within it.

Make sure that you’re maintaining your relationships with your customers for the long-haul. Focus on more than just acquisition – embrace the art of retention. It’s easy to feel like new user acquisition is the low hanging-fruit. Keep in mind, however, that growth from within is just as—if not more—important to your marketing process.

There are a number of ways brands can use digital marketing to benefit their marketing efforts. The use of digital marketing in the digital era not only allows for brands to market their products and services, but also allows for online customer support through 24/7 services to make customers feel supported and valued. The use of social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them. As such, digital marketing has become an increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs and websites on their experience with a product or brand.[28] It has become increasingly popular for businesses to use and encourage these conversations through their social media channels to have direct contact with the customers and manage the feedback they receive appropriately.

App Development – Build web and mobile apps for specific purposes only. These are great if you need to solve a particular business pain. If your business uses a system that is customized for you then you should extend its usage to an app (so that the database loads/renders quickly). For everything else responsive/mobile friendly pages will suffice.

It works on the same principle as Google’s autocomplete, showing the most frequently asked search phrases and questions related to your query. It also separates the questions into “what”, “when,” “how,” etc. buckets.

Mass Planner is one of the few platforms remaining that allows you to post updates or schedule updates to Facebook groups, LinkedIn groups, Google+ personal profiles (yes, personal profiles), and Google+ communities.

Webmasters will greatly benefit from our free Webmaster tools, arguably some of the best Internet marketing tools available. Look up who has registered a domain, what your IP address is, and generate a password at the click of a button. Use our free Webmaster tools to better develop your website!

Again, this is ideal for the modern marketing team. Your projects require input from your product designers, management, customer support, and many other colleagues. Quip makes this process far simpler.

Suhem, the Martech list has not been included because it’s not a content marketing specific list though it has a content marketing section on it. If we were to expand this to a marketing technology map, there would be way too many tools & lists to put on here.

Noah Kagan is the founder of multiple startups, including AppSumo.com, which helps to promote great products to interested audiences. He has worked for Intel, Facebook and Mint and blogs about startups and marketing OkDork.com.

Awesome list, Pawan. I have used a good number of them, especially Outbrain, superb tool. I would like to offer one myself, Tweet Rocket. It’s a great tool for any business (or individual) who needs growth of relevant followers over a short period of time. A great tool that we use for many clients, and the results are fantastic! https://thetweetrocket.com

Great list Pawan. Reminds me of the massive infographic done by MarTech last year (http://chiefmartec.com/2016/03/marketing-technology-landscape-supergraphic-2016/), but a bit more manageable to consume!

To help highlight the range of great options available, our infographic and free Digital Marketing Tools and Services 2017 download recommends 30 categories of marketing technology and our pick of the most popular 5 in each category. We’ve grouped them across the Smart Insights RACE Planning framework for managing digital marketing so you can review where you could make better use of the tools across the customer lifecycle. Click on the infographic below to see a larger version.

At every step of campaign creation, marketers receive immediate guidance and feedback, from identifying the best audience size to the right channel choice. Campaign Composer enables marketers to proactively understand the future impact of their campaigns and optimize them for the highest engagement. In short, this takes the guesswork out of campaign creation and improves ROI of your marketing dollars.

Conversion Rate: This is very straightforward. It reflects the number of visitors who perform a specific action on a page that converts into a lead for you. Why is this important? If you have an action you want users to perform (buy something, book something, download an item, or fill out a form), the conversion rate tells you how effective each of your pages is in leading users to complete that action.

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Though this is a “curated” list, Curata really helps with persistent search where you are researching and staying on top of a specific topic over a long period of time, as opposed to a one time act of curation. So for example, if we wanted to build a newsletter, site, etc… about product updates of the tools in the above list over a long period of time, Curata would be tremendously useful.

51% of marketing execs say their marketing technologies and data are only loosely integrated or not at all. – Signal “Cross-Channel Marketing and Technology Survey. Overcoming Barriers to Cross-Channel Success: Optimizing the Marketing Technology Stack” (2014)

BuzzSumo is great for discovering the most popular/shareable content for your website or your competitors’ websites. It has a nice set of filters so you can choose to see results based on date, type of content, or by language or country.

Online Marketing Goal: Use this method to get exposure in your local market. With any business, online or off, it is a good strategy to market yourself close to home. Later, or at the same time, you can use other methods provided to reach your global market.

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Formerly Dynamic Bid Maximizer is the ultimate in automated Pay Per Click bid management software. This is an essential PPC bid management tool to help you manage online advertising campaigns for Google Adwords, Yahoo! Search Marketing and MSN Adcenter under one simple interface.

66% of average performing B2B companies indicates that their current technologies are sufficient to scale end-to-end marketing over the next 1-3 years. For 34% they aren’t. ACT-ON and Gleanster Research “Rethinking the Role of Marketing “ (2015)

William Johnson belongs to the most creative field of digital media: web design! Currently, he is obsessed with the latest trends in e-commerce development, search engine optimization techniques, and social media analytics. He has been a regular contributor to leading online portals such as SEMrush, SmallBusinessTrends, SocialMediaToday etc.

^ Jump up to: a b c INBAM, Business Horizons, (May 2015). “Digital Marketing for Identifying Customers’ Preferences — A Solution for SMEs in Obtaining Competitive Advantages”. International Journal of Economic Practices & Theories.

All-In-One automated bulk email marketing software and mailing list management software that allows you to create, manage and track your permission based bulk email campaigns and newsletter distributions. This email marketing software offers solutions that will help your business the maximum..

Because social-media trends are constantly shifting and evolving, so should your social strategy. For ideas on what components to include in your plan, look at this sample social-media tactical plan by Marketo.

A number of companies are known for releasing software or software suites dedicated to the automation of marketing. According to Forrester, among them are Averetek, Balihoo, BrandMaker, Brandmuscle, Bridgeline Digital, Distribion, EarthIntegrate, Partnermarketing.com,[4] Pegasystems,[5] Revenew, SproutLoud, Standard Register, StructuredWeb, TIE Kinetix, and Zift Solutions.[4]

Adobe Experience Manager – Companies can create, manage, and optimize digital customer experiences. Works across a number of channels including web, mobile apps and sites, as well as social communities.

Team Support allows us to design custom mobile/web applications that work with external and internal operations, sales, marketing, workflows departments, teams, customers, users, portal customers and the list goes on…

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GoAnimate allows you to pick from a library of characters, props, and scenes and then build your video up scene by scene with a drag and drop editor. You can also choose a voice you want to add to your animation or record your own voice.

In a nutshell: guts, experience, creativeness and an office kit. These unalloyed salesmen brought a top flight creative mindset and genius to copywriting. Unlike today’s Internet marketers, they worked in most cases with the real products. They tested them in special test groups, where ordinary people tried, tasted, wore and slept with the products in order to spot the real pros and cons of the product in question. No special technologies were invented or used for an ad creative. The old marketing school required less analytical work and a lot of guesswork. All you needed to provide was one great idea approved by a positive nod of a client. It was the era of superiority of creativeness over accountability.

emfluence Marketing Platform is a cloud-based marketing solution that offers tools to create, track and run online marketing campaigns. Key features include email marketing, form and landing page builders, calendars, social media marketing… Read More

Basecamp allows you to all the moving parts of your projects. With options to create internal and client-facing folders, you can stay up-to-date on all of your tasks, share documents, and keep track of upcoming meetings with a shared calendar.

The apps have one more feature tho. They can free up space on your phones. Basically when you get 500GB of 2 TB of storage with pCloud and you install the app you need to turn on the Automatic Upload feature which uploads all your photos and videos in the cloud. Once the files are uploaded you can automatically delete them from your phone with one click and still have access to them in the pCloud Apps. Here is how it works on an iPhone

As digital marketing continues to grow and develop, brands take great advantage of using technology and the Internet as a successful way to communicate with its clients and allows them to increase the reach of who they can interact with and how they go about doing so,.[2] There are however disadvantages that are not commonly looked into due to how much a business relies on it. It is important for marketers to take into consideration both advantages and disadvantages of digital marketing when considering their marketing strategy and business goals.

To help highlight the range of great online marketing services available, this guide and the infographic accompanying it recommend the categories of tools you should consider and highlights the 150 most popular, most capable tools.

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Give The Info — As we have stated above, most internet leads are very educated on your product, and competitor products. This means that you should always give them the information they ask for. Don’t give internet leads the run around, provide the information your online customer ask for, and your internet closing rate will increase.

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Looking for a more comprehensive range of tools? See this excellent directory from Razor Social collated by Ian Cleary for a bigger selection of online marketing tools and services where you can select by category.

The interface is fairly simple. Anyone can handle it. I’ve noticed majority of small business owners prioritize lead generation over internal workflow management. No surprise they go nuts over ActiveCampaign as the platform makes lead generation and warm lead nurturing easy by top notch CRM and mailing solutions.

Deliver targeted information and offers to your prospects, and move them down the conversion funnel with smart, attractive landing pages. Act-On’s intuitive tools let you create responsive landing pages and forms like the pros – without needing specialized training.

Technological: Innovation, technological developments or breakthroughs that create opportunities for new products, improved production processes or new ways of transacting business e.g. new materials, new ingredients, new machinery, new packaging solutions, new software and new intermediaries.

Content marketing is more than just blogging. When executed correctly, content including articles, guides (like this one), webinars, and videos can be powerful growth drivers for your business. Focus on building trust and producing amazing quality. And most of all, make sure that you’re capturing the right metrics. Create content to generate ROI. Measure the right results. This chapter will teach you how.

The most challenging obstacles to success are lack of quality content (40%), budget constraints (38%) and the lack of an effective marketing automation strategy (38%). – Marketo & Ascend2 “Marketing Automation Strategies for Sustaining Success” (2015)

It has an amazing set of image and typography templates and it lets you create great looking images with text overlay. You can upload photos from your camera roll, take photos from within the app, or choose from a gallery of available images and backgrounds.

People would take advantage of that system and home large amounts of keywords on their websites. Person selling utilized cell phones for example would put the words” used cell phones” the thousands of days on a single page, on many pages. Another popular path of cheating became scraper areas. By scraping the web, they are able to basically steal content and photocopy it, creating replicates. Then ads would be included. These sites could be created automatically by the thousands and would misinform first the search engine and second the visitor who would then click on the ads, passing the scrapers revenue .

You’ve heard about best practices, but what does it mean exactly? It refers to the good (“white hat”) tactics you should be using to get your business found online. Using “black hat” practices can result in penalties from Google, Facebook, and spam filters. Here are some important best practices for the main channels of internet marketing:

When a lead subscribes to your email list, follow up with relevant drip email campaigns to help them take the next step. Draft these on-brand emails one time without a designer, and deliver them automatically.

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For your website, blog and email campaigns, looking at page views, clicks-through, bounce rates, conversion rates and forwarding rates can be a starting point if you don’t already have a web analytics tool in place.

Another advantage is that digital marketing is easy to be measured allowing businesses to know the reach that their marketing is making, whether the digital marketing is working or not and the amount of activity and conversation that is involved.

I recently created a new tool: Content Mapping Tool. Helps content marketers strategize, manage and document their content marketing efforts, based on personas and buyer stages. Would love to see it added to the list, feel free to try it! http://www.contentmappingtool.com

eTrigue DemandCenter is a cloud-based marketing automation solution that caters to SMBs in various industries including advertising, healthcare, technology, transportation, utilities and B2B. DemandCenter’s drag and drop interface… Read More

The quote from above comes from his article, Turn Your Company Into a Content Empire by Using These 4 Steps. He says that if you choose a good platform but your audience isn’t there, you won’t reach them no matter how many resourceful articles and tips you post. By reverse engineering the demographic you’re aiming at, then evaluating the results, you can find out where your customers are and the best way to reach them. Vaynerchuk also reminds marketers to respect the platform and audience by how the platform reaches people and considering what your audience wants to know, instead of what you want to say.

What a great post, Tamar! Thanks for the wealth of information. I’m sharing it with my staff and it’s created a lot of activity. We’ve been questioning accuracy and the quality of the results some of our current tools are giving us. It’s good to hear about some alternatives.

Marketing automation helps marketers streamline their lead generation, segmentation, lead nurturing and lead scoring, customer lifecycle marketing, cross-sell and up-sell, customer retention, and marketing ROI measurement.

We design and develop a customized CRM and Marketing Automation solution that fits around your business and not the other way around.  We know which CRM’s work best without causing headaches or wasting resources.

Great list of tools – many Ive tried and the rest I will now 🙂 For any future update of this list here are some more tools to consider as well: Hyperpersonalisation = Altaire.com/Tech – GDPR & Ads = Decco-Engine.com – Big Data = Competitor.Email & Edatasource.com – Rich Content = Polymerse.com – thanks again for a great list! 🙂

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There’s no better way to bring your digital stories to life than video – both recorded and live! There are many tools out there that you can use to manage your YouTube channel, create animated videos, or to host a live show. The ones we recommend here are either low cost or free and also quite easy to use.

While there are a slew of CRM systems available on the market today, there is one that we regularly work with that integrates more than several of the tools mentioned. Team Support is a cloud hosted B2B CRM solution that offers many of the social tools needed as well as a powerful and secure API that can be custom designed for any business need.

However, for now, third-party schedulers are still very relevant, and Buffer is a good one at it. The free version allows you to schedule up to 10 posts at any one time, and upgrading to a paid version is very affordable.

However, some are better than others, some are more expensive, and some do a better job letting you customize your workflows to suit your specific needs. In addition to these 10 tools, PCMag will continue to test marketing automation software in order to provide you with a comprehensive list of the best tools available. We’ll update this roundup in the coming months as we add to and refine our rankings.

If you got value from this post, we always appreciate a share through those sharing buttons down below. And if you have any questions or comments, feel free to leave a comment through the form at the bottom of this page.

Lastly, I always recommend tools that can integrate with other tools. This applies to social media-specific tools, like Buffer and Tweetdeck, or on an enterprise level, like Hootsuite (which has more than 100 integrations). Join tools up to make things easie; you’re not creating more data, you’re just using the same data, except smarter.

Wow, this is an overwhelming list of content management tools and techniques. Your ebook on The Content Marketing Pyramid will be my next read. Squarespace isn’t on your list and it seems to be getting good reviews for a website builder or CMS tool.

Automated emails improve engagement and benefit your bottom line. These messages are triggered by specific customer actions, like joining a mailing list, making a purchase, or filling out a quote form. They can even be prompted by inaction—like when a customer places an item in their shopping cart but doesn’t actually buy it. And although they boost business, it’s a good idea to evaluate what you’re sending and why. In this article, we talk to an email marketing expert about how to identify and implement the right email automation triggers.

It has too many pluses to offset the minuses. The templates are great; the list management feature is superb. The workflow process, the analytics and the ease of use, all are commendable. I have to admit the live support was good too. Campaign set-up and integration are also great features.

And the quickest way to develop a mindset for success, is to read the infamous book by Napoleon Hill called ‘Think & Grow Rich’ which has sold over 70 million copies worldwide since it’s release in 1937.

Chris’s Little Known Social Media Secret: This is an obvious, but often ignored, tip: appeal to your audience’s egos! People are very ego-driven, so asking for an opinion gets a great response from followers. I’m always using my social networks to crowdsource. People are especially quick to respond when I’m asking for a recommendation. If you’re not getting huge responses on your social updates, start asking questions that solicit an opinion or suggestions. Even when posting a link, also asking a question that somehow relates to the content in the link makes people more likely to engage (and click).

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Email: A lead completes your form, follows up, redeems your offers, and still doesn’t convert. What do you do? You send an automated email, that’s what. You can customize your marketing automation software to end personalized messages based on user triggers. Think of this approach like a logic puzzle. If users take actions x, y, and z on your site, your marketing automation software will deploy message “q.” This process is something known as sequencing – which we’ll get to later.

Online marketing moves at the speed of light. To keep up, you need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative. That’s why we wrote this guide — to empower you with the mental building blocks to stay ahead in an aggressive industry.

As you practice digital marketing, there will be times when you have to create landing pages for various purposes. It could be an event, sales campaign, or a product launch. Instapage is especially useful when you have no experience in creating a landing page, and there’s no qualified designer around to help you.

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Michael Peggs is the founder of Marccx Media, a digital marketing agency specializing in SEO and Content Marketing. Before Marcxx, Peggs worked at Google in business development, forming digital media and advertising partnerships. He is also a blogger and podcaster, hosting the iTunes Top 10 New & Noteworthy Podcast You University. 

You work hard to create videos to add to YouTube. But how do you get people to find your videos? vidIQ and TubeBuddy are two different tools that I recommend you purchase together. (These tools do have some similar features, but they each have unique features which makes it worth purchasing both.) TubeBuddy and vidIQ give you information and insights on your competitors’ YouTube videos.

Use Private Groups For Employees — It’s a great idea for your company to integrate your employees into your Social Media strategy. a closed group and make it mandatory for all employees to join the group. Encourage your employees to use the group to discuss work events, schedule changes, and anything else going on in your business. This open line of communication builds strong work relationships, and will help you in more ways then you think.

If you’re using social marketing tools, then you need to govern which ones live where and collect what data. Ghostery helps you easily troubleshoot this. Then you’d have other browser plug-ins like Facebook’s pixel helper and BuiltWith.

File management and organization is one thing, but how do you manage all of the moving pieces of a marketing campaign or project? There are many different tools you can use for project management, but only one sticks out when it comes to the number of integrations and features at the price of — oh yeah — free! 

If you’re in business, you rely on marketing in some form. Whether it’s something as basic as signage on your storefront, word-of-mouth, sandwich boards, television ads, direct mail or email, marketing is a critical part of your relationship with your customers.

You want to accomplish a goal with network marketing – and that’s to make a connection with your prospect to share information about your business opportunity with them and get them to agree that they want to learn more. An MLM prospecting script might be what you’re looking for.

We design and develop a customized CRM and Marketing Automation solution that fits around your business and not the other way around.  We know which CRM’s work best without causing headaches or wasting resources.

The fact that Overdrive Interactive is a digital marketing firm doesn’t mean that we limit our marketing automation triggers exclusively to email and online calls to action. Using a combination of email and direct mail when a prospect is actively seeing your services puts direct mail where it belongs – in the nurture cycle. Furthermore, if you can get your prospect to actually request physical materials, your power to reach your target with a physical asset is almost assured. Overdrive can help you link your marketing automation platform to a print on-demand server to turn your digital actions into physical real world pieces of content that your prospects can hold in their hands. Finally, since you are not mailing thousands of pieces of content to people who don’t need or expect to hear from you, you can take from the money you are saving on wasted postage and apply it to creating and sending more substantial pieces that break through the clutter and get noticed!

Another useful capability of BuzzSumo is that it lets you see backlinks on any piece of content with additional information about the sites that linked to it, such as Domain Authority, the number of followers, etc.

According to Wikipedia, marketing automation is defined as “software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.”

When writing this guide, we reached out to the marketer community to collect case studies and learnings about creative marketing strategies. Most of these examples are included throughout the guide, but some didn’t quite fit. So we included those loose ends here, from the perspective of four awesome marketers. What better way to wrap up this guide than with you, our community?

OutreachPlus is an incredibly useful tool to help you promote your content through email outreach. It packs a number of advanced features that make sending of personalized emails at scale easy and efficient.

Don’t look at Eloqua unless you’re really going after enterprise-level software and you have the budget for it. Now, if you do, Eloqua is a great option, especially if you like having a lot of guidance from your technology vendors. You should also consider Eloqua if tight CRM integration is important to you.

A sophisticated marketing automation solution, Leadsius empowers marketing teams to achieve exceptional results with a variety of marketing efficiency tools and functions. An on-demand model with no charges for set-up, integration, or training, Leadsius is a hit-the-ground-running marketing automation platform for modern businesses.

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The third and final stage requires the firm to set a budget and management systems; these must be measurable touchpoints, such as audience reached across all digital platforms. Furthermore, marketers must ensure the budget and management systems are integrating the paid, owned and earned media of the company.[71] The Action and final stage of planning also requires the company to set in place measurable content creation e.g. oral, visual or written online media.[72]

It’s not as clear cut as it seems. There are many content marketing tools that fall into multiple categories, but I have placed them in the category that best represents them. For example, Marketing AI measures analytics for your content, then helps you better optimize your content. In this case, should Marketing AI fall into the Analytics or Optimization tools group? In this case, I placed them in the Analytics group. However, Parse.ly is a relatively similar tool I decided to place into the Optimization category.

Thank you! This is indeed an amazing list of tools! Some of my personal favourites are ProofHub for project management and collaboration, google drive and dropbox; freshbooks for invoicing and piktochart. Overall we are extremely happy and satisfied. ProofHUb, being a great collaboration tool has made collaboration amongst team members extremely easy.

The quote above comes from the article and podcast, Brands Not Using Social Media Create Communication Language Barriers with Customers. Moore says that the mission of online and digital marketers is to find out where your target marketing is spending time and “speak to them, communicate with them and most importantly serve them where, when and how they choose.” Not using social media means not serving your target market online, and it sends the message that your brand doesn’t have enough time for their customers to meet them where they are.

2. Evaluate your website’s content – Content is King. What does your website say? Is the content unique and useful? Will people learn anything when they visit your site? When was the last time you added new content? Does your website have content worth reading? Does your content match your business goals?

John Chow was able to grow his blog from $0 revenue to more than $40,000 per month in just two years, working only two hours a day. Today, his blog is one of the biggest blogs on the Internet, welcoming more than 200,000 active daily readers and followers. His blog is ranked number 16 on the AdAge Power 150 list and number 1 in the list of the Top 50 Canadian Internet Marketing Blogs.

I use it to brainstorm article ideas to (just put your core term). The fact that it digs Google, Bing, Youtube and Amazon at the same time is amazing because you get to see keyword selections with different user intent side by side. Then select any you like and switch to step 2 to dig for longer (more specific) phrases.

Reader demand for businesses to provide excellent content continues to rise. Seventy five percent of content marketers are increasing their content marketing investment to meet this demand, according to Curata’s 2016 content marketing industry survey. Because of this, the content marketing tools universe has expanded.

Scholars continue to debate the precise meaning of marketing strategy. Consequently, the literature offers many different definitions. On close examination, however, these definitions appear to centre around the notion that strategy refers to a broad statement of what is to be achieved.

1. DO NOT ever click on a link in an email unless you know who the sender is. This is one of the most common ways people get viruses and worse on their computers. A lot of people who are beginning in internet marketing make this mistake and it can be a costly one.

Social media analytics – the information you need to track social campaigns can be found on each individual platforms analytical tool dashboard. They are now providing comprehensive insights into reach, CTRs and audience profiling.

Marketing automation is the use of software to automate marketing processes such as customer segmentation, customer data integration, and campaign management. The use of marketing automation makes processes that would have otherwise been performed manually much more efficient, and makes new processes possible. Marketing automation is an integral component of customer relationship management.

Many companies view their web site as a necessary cost of doing business rather than an opportunity to attract a new audience and gain new customers. Here are tips to transform your site into an effective marketing tool.

When typing something out you can go to the next line by pressing the “enter” key. This is called a line break. However, in some applications pressing the enter key will produce a double space for a paragraph break, or sometimes will act as a submit button actually submitting your comment rather than inserting a line break (like in FaceBook). In these cases, you can force a single line break by holding “shift” and then pressing “enter”.

Those who follow after the Close Followers are known as the Late Entrants. While being a Late Entrant can seem very daunting, there are some perks to being a latecomer. For example, Late Entrants have the ability to learn from those who are already in the market or have previously entered.[99] Late Followers have the advantage of learning from their early competitors and improving the benefits or reducing the total costs. This allows them to create a strategy that could essentially mean gaining market share and most importantly, staying in the market. In addition to this, markets evolve, leading to consumers wanting improvements and advancements on products.[100] Late Followers have the advantage of catching the shifts in customer needs and wants towards the products.[93] When bearing in mind customer preference, customer value has a significant influence. Customer value means taking into account the investment of customers as well as the brand or product.[101] It is created through the “perceptions of benefits” and the “total cost of ownership”.[101] On the other hand, if the needs and wants of consumers have only slightly altered, Late Followers could have a cost advantage over early entrants due to the use of product imitation.[96] However, if a business is switching markets, this could take the cost advantage away due to the expense of changing markets for the business. Late Entry into a market does not necessarily mean there is a disadvantage when it comes to market share, it depends on how the marketing mix is adopted and the performance of the business.[102] If the marketing mix is not used correctly – despite the entrant time – the business will gain little to no advantages, potentially missing out on a significant opportunity.

Jump up ^ Holak, S. L. and Tang, E., “Advertising’s Effect on the Product Evolutionary Cycle,” Journal of Marketing, Vol. 54, July, 1990, p. 20; Lambkin, M. and Day, G. S., “Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle,” Journal of Marketing, Vol. 53, No. 3. pp. 4–20, DOI: 10.2307/1251339, Stable URL: https://www.jstor.org/stable/1251339; Tellis, G. J. and Crawford, C. M. “An Evolutionary Approach to Product Growth Theory,” Journal of Marketing, Vol. 45, No. 4, pp. 125–132, DOI: 10.2307/1251480, Stable URL: https://www.jstor.org/stable/1251480

But my favorite marketing tool and strategy is one we built for our business called AccessAlly because it allows you to market to your existing free website visitors and cross-sell different programs and products.

Content is king, but we can’t forget about the visuals. Without graphics, your brand’s online presence would be lackluster. However, not everyone is Photoshop wizard, which is where Canva can help. With predesigned templates ranging from social media graphics to presentations, Canva makes it easy to create designs. Simply choose the layout and use the drag and drop feature to make it your own. The Cost: Currently, Canva has a free version and Canva for Work which is $12.95 per month.  

Companies can scan for marketing and sales opportunities by reviewing their own outreach as well as influencer outreach. This means they have competitive advantage because they are able to analyse their co-marketers influence and brand associations.[67]

Our team doesn’t just focus on batch and blast email marketing. We understand the vast array of marketing automation platform features that power one-to-one communications via triggered events, lead scoring and behaviorally-based analytics and segmentation. Whether you’re using the most basic email platform or the most robust marketing automation platform, our team will make sure that your email program has a steady stream of timely trigger-based email events that nurture leads into opportunities and turn opportunities into revenue!

 Many Internet marketers are turning to membership sites as a way of earning recurring cash.  Membership sites can be great for bringing in money month after month, with very little extra work required to maintain them. A membership site is a site that’s password protected, and generally requires users to pay a monthly fee.  Most membership sites are protected by special scripts that handle the managing of the usernames and passwords of members.  They also take care […]

Loved your article. I wanted to make sure you knew about influence.co. We are a free influencer discovery tool and we also publish lots of free data about the industry. Let me know if we can ever be useful and supply information for future articles you write.

Vertical integration is when business is expanded through the vertical production line on one business. An example of a vertically integrated business could be Apple. Apple owns all their own software, hardware, designs and operating systems instead of relying on other businesses to supply these.[87] By having a highly vertically integrated business this creates different economies therefore creating a positive performance for the business.[88] Vertical integration is seen as a business controlling the inputs of supplies and outputs of products as well as the distribution of the final product.[88] Some benefits of using a Vertical integration strategy is that costs may be reduced because of the reducing transaction costs which include finding, selling, monitoring, contracting and negotiating with other firms. Also by decreasing outside businesses input it will increase the efficient use of inputs into the business. Another benefit of vertical integration is that it improves the exchange of information through the different stages of the production line.[88] Some competitive advantages could include; avoiding foreclosures, improving the business marketing intelligence, and opens up opportunities to create different products for the market.[89] Some disadvantages of using a Vertical Integration Strategy include the internal costs for the business and the need for overhead costs. Also if the business is not well organised and fully equipped and prepared the business will struggle using this strategy. There are also competitive disadvantages as well, which include; creates barriers for the business, and loses access to information from suppliers and distributors.[90]

content is superior for a every website … without content on the website you cant get enough traffic for your website, because of my busy time i found a good writer that helps me to write an outstanding quality and amazing content for my website https://goo.gl/meYVK5 she is the best writer that makes me get enough traffic for my website in which i have been using so far.

Well, surprisingly, gaining targeted web site traffic is not just a matter of opinion. There exists a list of the highest, most proven, absolutely effective, and repetitively rewarding Internet marketing advertising online tools available.

Online Marketing Goal: Use this method to get exposure in your local market. With any business, online or off, it is a good strategy to market yourself close to home. Later, or at the same time, you can use other methods provided to reach your global market.

A/B Testing. A/B split testing is one of the essential marketing automation software features which enables companies to use advanced email segmentation to compare results, and to optimize the effects of their marketing strategies.

Inbound marketing involves creating blog posts, social media content, ebooks and white papers in order to draw customers. Advantages of this marketing tool are that it’s inexpensive and has a low barrier to entry method.

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Screamingfrog – Not only does screamingfrog crawl for broken links (404s) it also offers an SEO crawling feature called SEO spider. This crawls website links, images, CSS, and script from an SEO perspective and reports on how SEO friendly your pages are. 

Respect for the rules and standards of acceptable commercial behavior in social networks and the posting of marketing messages only when the forum or site has clearly indicated its willingness to receive them;

The door is now wide open for people to download video blogs (called vblogs or vlogs for short) and watch them on their PSP’s, cell phones, PDA’s, laptops and especially their video IPOD’s. For the first time ever, video blogging, A to Z, turnkey is made simple. Brain dead simple. I don’t know of anywhere, any place where you can get any of this information! Every single barrier to you taking 100% full advantage of video blogging for fun and profit have been removed.

Aaron Wall is the founder of SEO Book, an online resource that offers the #1 SEO training program and online resources. SEO Book was launched in 2003 and focuses on techniques and strategies that are founded on years of experience and education. The company helps clients with an array of verticals in order to grow businesses to their full potential with the power of search engine marketing. Wall maintains that “search is the most powerful marketing channel ever created because it is demand driven.”

MA vendor consolidation. Large ERP and CRM vendors will acquire some firms, while some niche providers will combine to remain competitive. IBM and Terradata both made significant acquisitions by picking up Unica and Aprimo, respectively. Oracle purchased the assets of Market2Lead. Buyers should expect to see more M&A activity going forward. 

Another advantage of digital marketing is that consumers are exposed to the brand and the product that is being advertised directly. To clarify the advertisement is easy to access as well it can be accessed any time any place.[59]

Furthermore, according to Nuclear Research, 95% of companies reported some benefit from marketing automation. They found that companies can expect to achieve an increase in marketing staff productivity between 1.5 and 6.9% and increase sales productivity by an average of 4%.

“Blogs” are articles you can write and post on your website. You can write blog posts about everything from current trends in your practice area to high-profile cases, helpful information for individuals unfamiliar with your practice area, and more. Every article you publish increases your firm’s exposure on the Internet. If you have a library of blog posts on your practice area, individuals looking for an attorney in your practice area may stumble upon a blog entry you wrote and seek you out counsel. Moreover, blog posts can increase traffic to your firm website and with the increased traffic, your firm will improve its position in search engine results.

Are you ready to start implementing these content marketing tools in your content marketing strategy? The first step is to take a look within your own organization and start scaling your content operations. Download this checklist to:

Alexa has been around since 1996, and it still provides deep analytical insights to compare yourself to your competitors and optimize your website. If you want to to see the benchmarks of how your website compares to others, this is the tool for you. (Unfortunately, it’s no longer free forever, but they do have a 7-day free trial.)

Snagit from TechSmith is an oldie but a goodie. You can use Snagit to capture images on your computer screen and annotate the images with arrows, circles, text and other markups. You can even create short videos. The annotation tools the Snagit Editor offers are awesome! You can add call-outs, words, resize images and more.

Page Not Found – Error 404The page you are looking for does not exist on our site. It might have been taken down or moved…You can try our Search form: You can also check out the latest content on our home page.Should there be something here?If something is missing, you can contact us using the f…

The advantage and disadvantage of using HubSpot are one and the same: the system does a little bit of everything, but doesn’t do any one thing at a deep level. HubSpot describes itself as “inbound marketing software”, which means it offers a variety of tools, one of which is marketing automation. This all-in-one approach can be really convenient.

17% of marketers described marketing automation software as “extremely important” for Demand Generation Success, 24% as “very important”. – Software Advice and Research Now “Demand Generation Benchmark” (2014)

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he info is exposed in clear and concise manner! The list of tools is incredible! You can test and choose the one which will meet your needs in full. This list is a real find for a digital marketer. Thanks again, Pawan for doing this. This is awesome! I’ll be waiting for some new cool posts from you! محلات شراء الاثاث المستعمل بالرياض

Infographics – Use when you want to explain something with visual aids. Label a map instead of taking 500 words to describe where all the countries are. Infographics are great to explain your competitive advantages, inform about what you do, how you do it and the benefit of your product/service. Plus it’s easy to share as a sponsored ad/post/tweet in LinkedIn, Facebook or Twitter.

Being able to rank influencers helps us with campaign planning, as well as post-campaign measurement, so that we can see what % of the top influencers we’ve been able to secure coverage or positive feedback from on behalf of our clients.

Cross-platform measurement: The number of marketing channels continues to expand, as measurement practices are growing in complexity. A cross-platform view must be used to unify audience measurement and media planning. Market researchers need to understand how the Omni-channel affects consumer’s behaviour, although when advertisements are on a consumer’s device this does not get measured. Significant aspects to cross-platform measurement involves de-duplication and understanding that you have reached an incremental level with another platform, rather than delivering more impressions against people that have previously been reached (Whiteside, 2016).[44] An example is ‘ESPN and comScore partnered on Project Blueprint discovering the sports broadcaster achieved a 21% increase in unduplicated daily reach thanks to digital advertising’ (Whiteside, 2016).[44] Television and radio industries are the electronic media, which competes with digital and other technological advertising. Yet television advertising is not directly competing with online digital advertising due to being able to cross platform with digital technology. Radio also gains power through cross platforms, in online streaming content. Television and radio continue to persuade and affect the audience, across multiple platforms (Fill, Hughes, & De Franceso, 2013).[47]

Sprout has worked with Wistia on content in the past and the company is such a fantastic group of individuals. Not only does the team rock, but the platform is amazing for brands looking to host, customize and share videos across the web. One of the best functions of its platform is the ability to include a custom CTA at the end of each individual video, making it easy to drive viewers to specific pages.

That’s true. But not every entrepreneur has the talent or background. What’s more, many entrepreneurs have no desire to become salespeople. They can do one thing really well. Maybe they can do several things really well. But what if sales isn’t one of them?

Local SEO, by David VanBergen, offers a guide to help you establish an internet presence that will put your business in front of your potential customers. Features: 49 pages, easy to understand, outlines basic definitions, SEO, social media, article directories, video marketing, and keyword research for local searches.

6. Check out your competition. Visit your competitors’ websites. Do searches for keywords related to your business. Find out what others in your vertical are doing and saying. This is a great way to get ideas and take stock of your own company’s online marketing efforts.

Speaking of SEO, this tool is for my WordPress users. Yoast is a SEO plugin that allows WordPress website owners to optimize their site. From editing meta tags to measuring the quality of your on-page SEO, Yoast does it all in one convenient platform. The Cost: Yoast has a free version and a premium version that ranges from $69 – $6500.

Engage With Everyone — Reply to any comment on your post. Even if you just say thank you for commenting, or actually start a conversation, your constant engagement will bring great results.(This Is HUGE For Growth)

Speed Matters — Don’t treat your internet leads like a cold call. People that inquire about your product from your website are looking to buy, and this makes them a great customer prospect. Respond promptly to your internet leads, and you will see better results.

Here is a timeline from Marketing Automation that suggests the journey started in 1992 with Unica. According to them the industry is now $1.65 billion industry and has seen $5.5 billion in acquisitions by Salesforce, IBM, Adobe and Microsoft and others.

If you have an email newsletter and want to capture social profile data for the list, Qwerly is a data API for mining social profile information and which is somewhat similar to Rapleaf. This way, you can identify the top social sites your email list is associated with and can adjust social advertising, networking, and content accordingly.

Software-as-a-service (SaaS) marketing automation systems. These are usually paid per month, and are hosted on the vendor’s server. The business owner is not responsible for installation, updating, and maintenance.

Online marketing can generate results fast in terms of making your business successful. As a online business owner, you should know and implement the current online marketing methods to achieve your business goals.

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I cannot imagine blogging without the help of Google Drive and Dropbox (As a matter of fact, I wrote this article on Google docs). Both are easy-to-use online tools where you can save your most important files and access them in any part of the world.

The most common reason is links. How many websites link to yours versus how many websites link to theirs. Yes, there’s hundreds of others ranking factors but links are definitely the biggest decider. And when you’re investigating links, our favourite tool is Moz’s Open Site Explorer. This fantastic bit of kit lets you plug in a website and it will trawl the web for links pointing back at it.

Use Paid Ads — Organic reach is limited by many things, so many viral campaigns use paid advertising along with their organic reach. Boosting your blog on Facebook, promoting your tweet, or having a sponsored post on LinkedIn all have their advantages to drive your content further.

Your current and prospective customers spend a lot of time on social media. Educate them, inform them, and engage them. Act-On’s social media tools help you establish presence and offer value everywhere your prospects are. Share your messages, enable social listening, connect your channels, discover new audiences, generate leads, and increase sales. You’ll also have the capability to track social efforts to tie directly to ROI. And now you can get more advanced with your social media marketing and automation with Act-On’s Advanced Social Media Module.  

Do you operate a number of different websites? Cyfe gives you the ability to manage multiple sites on various platforms by integrating them. It makes organizing, sorting, and focusing on various elements more possible than ever before.

Great list of content marketing tools, I have tried a few of them. ScribbleLive (www.scribblelive.com) is another content marketing software that is really effective. You can plan, create, distribute and measure your content, with it’s all-in-one platform.

The password management software I use is called Roboform. I’ve been using Roboform for years and it’s been nothing but smooth sailing for me. This is an excellent piece of software and no one who uses the internet for anything more than looking up funny cat videos should be without it.

Earlier this year, Google began giving small ranking boosts for websites that have gone mobile-friendly. We suspect Google will give AMP pages similar treatment in the future, so it should be a high priority to implement one or both in 2017.

What I Used Before This: “Mavenlink + Basecamp. Without wanting to put Mavenlink on “blast” and strictly for purposes of this survey – Teamwork flat out worked better, had more features, was easier to use, and was even less costly.”

You can have the world’s savviest marketing plan in place and customers still don’t always click on something the first time they see it. Whether they encounter your ads on Facebook, Instagram, or another channel, they may not make a purchase until they’ve seen what you’ve got through multiple avenues. That’s where Google remarketing ads come into play. Google remarketing ads help you reach people who have expressed interest in your products—wherever they go online—and bring them back to your store when they’re ready to buy. Using these best practices and MailChimp’s powerful reporting tools, you can run retargeting ads that pay off.

Only 22.4% of respondents believe that they are using the right attribution model. Despite that, only 30.2% plan to change their attribution model in the near future. – Heinz, Reachforce and research partners “The State of Pipeline Marketing Report” (2016)

Even after the API changes that stopped many other platforms from publishing to Facebook and LinkedIn groups. It’s a Windows-only software and it has to be on when your updates are ready to be published.

The quote above comes from his article, 11 Terrific Twitter Profile Designs for Inspiration, where he emphasizes the importance of standing out. He states that “we work, play and create in a digital ecosystem that defines you by your image online,” so brands need to carefully craft what they are on their online platforms and leverage the online real estate. For example, a brand or professional can utilize a Twitter profile to announce a new product, highlight a hashtag, promote a webinar or market a new look.

Sajeel Qureshi is the VP of Operations at Computan, a digital marketing and software company. Computan serves as the digital department for numerous businesses throughout the globe ranging from start-ups to multinationals.

Offerpop is an engagement marketing platform with a focus on garnering engagement via user-generated content, hashtag campaigns, referral programs, quizzes, contests, and more. They’re focused on transforming the way that global brands engage and convert today’s mobile and social we grow more digitally-driven, the physical community of neighborhood commerce is giving way to more fluid and larger communities online. Even brick and mortar companies are now global participants. Digital marketing offers a way to move beyond your field and into the world at large.

Thanks for sharing this great collections. Despite we are a project focused on discovering, sharing, collecting new tools to be more productive, some of the tools above mentioned are new for us. We will add to our list.