Evergage – Real-time web personalization solution that empowers marketers to better engage and convert web site visitors without using developers. Personalize content and messages for your audience by using information such as what they’re searching for, clicking, buying and more.
Yet print coupons remain dominant, with over 90% of total consumer packaged goods coupons in 2014 distributed as leaflets sent by direct mail, the majority of which are immediately tossed in the trash.
Voices.com is an online destination for searching, auditioning and hiring professional narrators, voice actors, and voice over talent. Features: 20,000+ voice over demos, 5,000+ profiles, 100+ languages, unlimited quotes, worldwide database, sample recordings, express service, share demos, and broadcast ready files.
Google Affiliate Network helps advertisers increase online conversions on a performance basis and publishers monetize traffic with affiliate ads. Features: flexible commissions, real-time reporting, global affiliate publishers, automated publisher payments, and performance reports.
We’ve set out to put together a list of tools that are valuable to marketers of all shapes and sizes. After all, no two marketing teams are created equal. It doesn’t matter if you’re on a pint-sized team or you’re looking for enterprise-level digital marketing tools–this all-inclusive list has you covered.
Jason’s Little Known Social Media Secret: I don’t really let most people in on the fact that I use Tweetspinner.com (editor’s note: read my Tweet Spinner review, aff links included) to help me manage my Twitter followers. It weeds out auto-DMs from my account, auto follows accounts that follow me based on certain parameters I set and unfollows accounts that don’t follow me back. I’ve always felt a little guilty turning that management over to a tool, but once you reach a certain number of followers, you don’t have much choice. The volume gets to be much.
53% of all respondents are currently using or applying marketing automation. Another 17% are currently evaluating or considering marketing automation. Pepper Global “B2B Marketing Automation Report 2014”
Google Keyword Planner lets you know which of your potential keywords pack the biggest punch. See how often your keywords are searched and if that changes over time (especially important for seasonal terms!) You can even find “more like this” for more ideas.
But my favorite marketing tool and strategy is one we built for our business called AccessAlly because it allows you to market to your existing free website visitors and cross-sell different programs and products.
Marketing and sales team may have different goals, but they often work with the same people. Provide your sales team with the marketing data to mind the segmentation and targeting. Having a complete view of the leads and clients engaged in marketing efforts can make it easier for sales to close deals. As all the data updates in real time, both teams will be on the same page.
Is editing not your strongest skill? No problem! The writing-enhancement platform Grammarly helps you catch grammatical errors and sentence fragments. Available in-browser, as a browser extension and on Microsoft Office and Mac, it’s super easy to use and effective. The Cost: Grammarly is free, however, there is a premium version available to access upgraded features.
Voice123 is an online casting provider, voice marketplace, and directory of voice over talent and producers. Features: 3,000+ voice over talents, 1,000s of voice producers, post projects, online auditioning system, unlimited quotes, worldwide database, hire directly and within budget, male and female voices.
Digital marketing activity is still growing across the world according to the headline global marketing index. Digital media continues to rapidly grow; while the marketing budgets are expanding, traditional media is declining (World Economics, 2015). Digital media helps brands reach consumers to engage with their product or service in a personalised way. Five areas, which are outlined as current industry practices that are often ineffective are prioritizing clicks, balancing search and display, understanding mobiles, targeting, viewability, brand safety and invalid traffic, and cross-platform measurement (Whiteside, 2016). Why these practices are ineffective and some ways around making these aspects effective are discussed surrounding the following points.
If you’ve never tried it, the concept is simple: send files and messages to groups or individuals in your team. It’s basically designed to replace internal emails, which are clunky and often too formal.
Get Video Views — One of the most powerful types of ads in my opinion not just because video on Facebook has exploded but you can create Audiences of people based on how long they watched a certain video! This is great because you can create amazing automated funnels based on how people engage with your content!
Recently i’ve read this article about what ecommerce tools the norwegian company “Vita” are using. I think they are good additions to those you’ve already posted: https://sleeknote.com/inside-ecommerce-vita/
Channels are group chats created for any purpose you like. These can be private or public. For instance, you might create a private #Marketing channel, and only invite the members of the marketing team.
20% of agencies make extensive use of marketing automation. Only 30% of agencies aren’t using marketing automation to distribute content, prove inbound marketing ROI, and improve inbound effectiveness with personalized targeting. SharpSpring & Ascend2“Inbound marketing: Benchmarks from the Agency Perspective” (2014)
Online Marketing Goal: Your goal with this free online marketing strategy is to use your e-book as a way to get leads. Use it to direct readers to your website where they can opt-in and get more information and tips on your industry topic.
Educational – Want to become that trusted advisor to your customer? Educate them! A great way to do this is to post tips about your industry. If you’re a catering business maybe you could post a “Best Foods to Serve at a Graduation Party,” or a Crossfit Center can post “15 Minute Workouts for Professionals”.
Many people use BuiltWith to see what platforms websites are literally “built with” – which is great when you’re prospecting for new clients. What many people don’t know is that you can also use BuiltWith as a lead generation tool! You can build lists of websites from their database of 19,884+ web technologies and over a quarter of a billion websites. Filter by location, traffic, vertical and more. For instance, if you specialize in WordPress development, you can target companies that are using WordPress as their website CMS. Price: $295-$995/mo.
ReadyTalk – This online conferencing tool offers a single interface for web, audio, and video conferencing. Also features the ability to record and share webinars and integrate with mobile conferencing.
Aaron Lee is a social media manager and entrepreneur who has helped 500,000 people globally through his website and social media profiles. He was featured in the Huffington Post, Social Media Examiner, Mashable and was ranked #5 on Forbes Top 50 Social Media Power Influencers in 2013. He is also the Grand Master of Customer Delight at Post Planner, a platform that helps businesses gain an extra edge on Facebook.
Marketing automation connects multiple touch points and marketing channels including social media, email marketing, and content marketing. One of the core goals of marketing automation is to nurture prospects for the long-term, which mean focusing on goals beyond direct sales.
So why are we addicted to SEMrush? This program has grown and developed to be a one-stop shop for all our clients’ online marketing needs. Whether we need to know what keywords a client is ranking for or if we want to start targeting certain ones on a website, SEMrush can show how difficult it will be to rank and if we’ve already had success in this. Track your progress in a saved project and generate reports also allows you to display progress in a visual manner and to you and to other stakeholders. All of this can help marketers and businesses make decisions without having to use six tools on the web.
Zoho CRM combines sales data with Google AdWords spending so you can figure out which ads help you convert leads to customers. Spend your dollars where they count and get a better return on your investment by targeting advertisements toward your most profitable campaigns.