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Hi Pawan, thanks so much for putting together this comprehensive list! I appreciate you including Bislr the marketing automation category, but wanted to bring to your attention that we’ve re-branded and re-launched ourselves as Autopilot – https://autopilothq.com/

However, there is one thing to note. While BuzzSumo is useful for the US market, it may not be the same for an overseas market. The platform bases its searches on country TLDs, and its database coverage is not as large outside of the US market. Case in point, I am from Singapore, and search results for this market come up very limited.

53% of the B2B organizations surveyed have adopted marketing automation systems, a greater number than the 43% adoption rate at organizations identified as B2C and combination B2B / B2C organizations. – ResearchCorp “Demand Generation Adoption Survey” (2014)

Want to understand exactly how customers interact with your brand across different channels and platforms? With Webtrends, you can combine digital analytics into a single dashboard that features a simple and aesthetically pleasing interface.

Chris’s Little Known Social Media Secret: This is an obvious, but often ignored, tip: appeal to your audience’s egos! People are very ego-driven, so asking for an opinion gets a great response from followers. I’m always using my social networks to crowdsource. People are especially quick to respond when I’m asking for a recommendation. If you’re not getting huge responses on your social updates, start asking questions that solicit an opinion or suggestions. Even when posting a link, also asking a question that somehow relates to the content in the link makes people more likely to engage (and click).

Mind giving Keyworddit a shot? It’s the only free keyword research tool that pulls keywords from Reddit. It gives you a really diverse set of long term keywords in most cases, many that you won’t find with other tools.

I could definitely recommend a few tools, but ultimately it depends on what you’re looking for, and what works for you might not work for another marketer. So, for a change, I thought I’d list the main tools I use as a digital marketer and community manager. Now, I’m not saying you should go and get all of these tools (although I’m sure you’ll be familiar with a lot of them already). However, I do hope this serves as a good steering, a guideline of what sort of tools to consider.

GetResponse – GetResponse offers email marketing, webinars, landing page creation and marketing automation. Their email marketing services allows businesses to set up auto-responders, advanced analytics, a/b testing, and forms. You can also plan and build individual customer journeys through their marketing automation, with automation segmentation, basket abandonment, and web event tracking.  

Marketing automation is a tough concept to capture in just a few words. The best way to understand the concept is to survey the landscape. Here are the most descriptive and comprehensive definitions that we’ve found:

Even if you don’t end up using HubSpot’s free tools, the company provides some really killer marketing resources for free on its website. So, whether you’re looking for some creative site design ideas, a course on content marketing, or even a guide to effective blogging, chances are you’ll find it among HubSpot’s free marketing tools.

Infusionsoft is possibly the best-known and most successful marketing automation system in this list, and there are some good reasons why. Even though its price is low, Infusionsoft offers an all-in-one system that combines aspects of CRM, marketing automation, social media marketing, and e-commerce tools into one package that is very attractive for small business.

Zoho CRM combines sales data with Google AdWords spending so you can figure out which ads help you convert leads to customers. Spend your dollars where they count and get a better return on your investment by targeting advertisements toward your most profitable campaigns.

The thing about marketing automation systems is that you have to actually use them and use them well. I’ve seen far too many get implemented as automated spamming machines and that’s no good for anyone.

When it comes to digital marketing tools, SEO is where most of us need some major help. With so many tools available and several moving pieces of our search engine presence, finding the right fit is easier said than done. Thankfully, there are a myriad of tools out there to help simplify the ever-complicated world of SEO.

Ahrefs is a tool that lets you perform competitive backlinks analysis. It is really useful for finding out the quality links your competition is getting, but also for analyzing your own links. You can identify which pages on your website or blog are the most popular e.g. have the best links.

It can fuel the content you post to social media, help with research for content creation, and generally keep you organized. If you’re reading an article online—whether it’s in browser, email, or social media apps—you can save it to your Pocket for later reading or reference.

Ortho+Rest® is a well established brand serving aching feet since 2002. We have inhouse manufacturing facilities for carrying out the entire manufacturing process which ensures stringent quality control. The specially blended polymer has been developed in our factory after long research. Till date Ortho+Rest® has provided comfort and relief to more than a million feet.Ortho+Rest® has been strongly appreciated by the users and customers in all parts of the country. Our affordable prices. Ortho + Rest has been engineered from carefully selected and specially blended polymers keeping in mind the requirements of paining heel and foot…

Do you view your website as an expense or as an investment? Surprisingly, many companies seem to view their website as a necessary cost of doing business, not an opportunity to attract an audience and gain new customers. The following five tips can help transform a non-performing website into an effective sales and marketing tool.

Using an omni-channel strategy is becoming increasingly important for enterprises who must adapt to the changing expectations of consumers who want ever-more sophisticated offerings throughout the purchasing journey. Retailers are increasingly focusing on their online presence, including online shops that operate alongside existing store-based outlets. The “endless aisle” within the retail space can lead consumers to purchase products online that fit their needs while retailers do not have to carry the inventory within the physical location of the store. Solely Internet-based retailers are also entering the market; some are establishing corresponding store-based outlets to provide personal services, professional help, and tangible experiences with their products.[27]

Monitor content marketing: Once reserved primarily for B2C marketing automation, content marketing is a hot B2B trend for 2014. You can monitor your content’s engagement through your marketing automation tool – assessing which channels earn the most engagement and which need to be tweaked.

When we share a content to someone , we expect them to experience the content in the way we intended. Well, it’s just not possible with plain old text/link sharing as in that; when the person at the other end click the link it’s going to lead them directly to the content leaving your intended reason to share and your opinion about the particular content to pure chance to be received as it is.

That way you get an in-depth information about the Facebook profiles of the people that visit your website, about the people that become leads and customers. This was a big step because you can really learn who are you customers and also learn how to target them more precisely.

You’ll also want to keep Penguin in mind when building links. Penguin runs in real-time now, so your rankings will quickly reflect any changes you make. Be sure to disavow any toxic or spammy links you or your company might have built in the past to ensure a fresh start to the new year.

With that said, you should definitely have a few tools in your arsenal. A lot of us are familiar with tools for the enterprise, and a lot of articles nowadays focus mainly on these – from Adobe to Salesforce, from Oracle to Lithium and beyond. These tools are great, they’re excellent, but what about tools for the digital professional in 2015 – the digital professional who wants to be all-aware, all-knowing, with knowledge just a tap away?

iSpionage is a great tool for finding out information about your competitors. You can use it to find your competitors’ most profitable keywords, learn how they group their keywords, ads and landing pages. This means you can create an even better advertising strategy! Price: $29-$99/mo.

59% of companies do not fully use the technology they have available. Those companies that don’t have all the marketing technology tools they need are much more likely to fully use what they have (33%), than those that do have all the tools they need (9%). – Ascend2 “Marketing Technology Strategy” (August 2015)

Chris Ducker is a virtual CEO and founder of Virtual Staff Finder, which is one of Hubstaff’s 7 Awesome Virtual Assistant Companies in the Philippines. The quote above comes from an article titled 6 Ways to Make Money While Building an Online Business. Ducker says that in order to be successful at online selling, marketers should position themselves in a market where people need what they offer.

High levels of horizontal integration lead to high levels of communication within the business. Another benefit of using this strategy is that it leads to a larger market for merged businesses, and it is easier to build good reputations for a business when using this strategy.[85] A disadvantage of using a diversification strategy is that the benefits could take a while to start showing, which could lead the business to believe that the strategy in ineffective.[83] Another disadvantage or risk is, it has been shown that using the horizontal diversification method has become harmful for stock value, but using the vertical diversification had the best effects.[86]

To get the most out of internet marketing, make sure that you’re not just using multiple channels, but also that you’re integrating these channels into one coherent system. Promote your content across multiple channels, spread the word about your email list on social media, and put your social media handles into your marketing emails. You can also integrate some of your offline marketing techniques with internet marketing strategies.

No introduction needed here. I’ll keep you up to date with the latest and hottest Internet Marketing Reviews for products, services, or software as they roll out. Sometimes well before they launch… Whether you’re a manager at a Fortune 100 company or the online marketing director at a startup, using these tools can open a revenue avenue.

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